Communications and Events Coordinator

The Communications and Events Coordinator is responsible for developing and executing strategic brand communications, public relations, and event marketing initiatives. This role plays a key part in strengthening brand awareness, fostering customer loyalty, and driving engagement through content creation, media outreach, and influencer partnerships. Additionally, the position oversees event planning, ambassador management, email marketing, and press release distribution, ensuring a consistent and impactful brand presence across multiple channels.

Essential Functions & Responsibilities:

• Media & Public Relations - Draft and distribute press releases, build relationships with industry media, and coordinate media coverage to enhance visibility in the overlanding and outdoor adventure space.
• Event Planning & Execution - Plan, coordinate, and execute trade shows, customer rallies, and corporate events, ensuring seamless logistics, engaging programming, and brand consistency. Manage vendor relationships and event marketing efforts, plus serve as an on-site company representative with strong product knowledge and support.
• Email Marketing - Develop and execute targeted email campaigns and flows to engage customers, promote new products, and drive event attendance. Optimize email performance through segmentation, A/B testing, and performance tracking.
• Influencer & Ambassador Management - Identify, onboard, and manage relationships with brand ambassadors and influencers, ensuring alignment with brand values and marketing objectives. Track deliverables and performance.
• Brand Communications Strategy - Develop and implement communication strategies that align with company goals, ensuring a cohesive brand voice across all marketing channels.
• Content Creation & Production - Contribute to scripting, storytelling, set planning, and on-camera appearances across platforms. Collaborate from concept to execution while ensuring brand consistency. Coordinate shoot logistics, including scheduling and location scouting.
• Demo Fleet Scheduling - Oversee scheduling and logistics for the company’s demo fleet, ensuring efficient allocation for events, media opportunities, ambassadors, and employees.
• Travel – This role involves travel with driving to attend, then supporting, and hosting events. Expect to travel 7-10 weekends per year, with additional weekdays, while living and working out of a truck camper in varying weather conditions. Must be able to navigate responsibly, exercise sound judgment in unfamiliar environments, and prioritize safety.

Required Qualifications:

• Bachelor’s degree in marketing or related field
• Overlanding and/or camping industry experience
• Passion for the outdoor, overlanding, or adventure travel industry
• 5+ years’ experience in marketing, communications, public relations, and event management.
• Strong writing and storytelling skills, with the ability to produce engaging press releases, emails, and content.
• Experience managing influencers, brand ambassadors, and/or sponsorship programs
• Ability to plan and execute large-scale events and trade and consumer shows.
• Proficiency in email marketing platforms, social media management, and content creation tools.
• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
• Ability to travel 20% throughout the U.S.

The Ideal Candidate Will Exhibit:

• Strong Communication Skills: Excels in crafting compelling messaging, delivering presentations, and engaging with media, ambassadors, and customers.
• Creative & Strategic Thinking: Approaches challenges with curiosity and innovation, continuously seeking new ways to enhance brand communications and event experiences.
• Hands-On & Detail-Oriented: Thrives in a fast-paced environment, balancing big-picture strategy with meticulous attention to detail in execution.
• Results-Driven Mindset: Focuses on measurable outcomes, ensuring that events, campaigns, and partnerships drive engagement, brand growth, and business success.
• Passion for the Outdoors: Shows strong interest in camping and the outdoor industry, with prior experience or familiarity that enhances authenticity in brand representation.

Physical Requirements

• Ability to stand, sit, or walk for most of an 8-hour shift.
• Ability to lift 25 to 50 pounds.
• Ability to bend, kneel, and climb into truck beds and campers.
• Ability to assist with camper installations when needed.