Key Responsibilities:
E-COMMERCE
· Develop & create assets for various EC platforms (Tmall, JD, Douyin etc) in liaison with cross functional teams (incl. sales, marketing & commercial teams). Assets include banners, Product Detail Pages, video & visual materials, key visuals for certain promotions etc.
· Work closely with EC sales to optimize assets based on performance media results.
· Develop & work closely with sales team on livestreaming brand guideline to ensure brand premiumness & positioning are adhered in live streaming
BRAND MARKETING
· Develop and implement impactful digital marketing campaigns to increase brand/new product exposure & consideration, and driving traffic to relevant online platforms / offline stores
· Support brand campaigns planning & executions when it comes to digital marketing.
OTHERS
· Provide local consumer insights to APAC PD/Marketing team
· Manage and control marketing budget
· Manage & coach agencies
Other key partners for interaction: China EC Sales leader, China EC manager, China marketing – brand & trade; APAC Commercial Team, GM of APAC, external brand/trade marketing agencies, and retailers/distributors
Skills and Experience:
· Proven track record driving multiple streams of work – from brief through creative development to execution
· Knowledge and insight of local market and consumer needs; knowledge and experience of local mechanism and EC platforms
· Proven track record of assets creation & optimization on EC platforms and douyin.
· Knowledge of performance media on EC platforms
· Experience managing people, agencies, and budgets
· Strong collaborator, result/solution-driven, resilient, effective communicator in Chinese and in English– both verbal & written
· Ability to extract insights from multiple data sources, and make informed, strategic recommendations
Education and Requirements:
· Bachelor’s degree in business, marketing, literature, or related field
· 5-7 years marketing experience, preferably with consumer goods/lifestyle brands/retail background, with a specific emphasis in brand strategy, digital/social media marketing, marketing campaigns, trade marketing or agency roles