Performance Marketing Specialist

evo Purpose: To make life better by building community and igniting the adventurous spirit that lives within us all. evo is leading multi-channel retail brand that stands at the intersection of community, commerce, action sports and the outdoor lifestyle. This is personified by a distinctly curated product assortment and a creative approach to crafting highly differentiated customer experiences. We define success differently than most. Balancing our goals of (1) building an iconic brand and business (2) creating an extraordinary place and path for our employees and (3) leveraging our success to give back, helping to empower underprivileged children is paramount to evos success. We have a passion for community, sports and lifestyle, and a collective hunger when it comes to building a great company together.

The Job

We are looking for a Performance Marketing Specialist to support digital marketing campaigns, including SEM, paid social, and retargeting efforts. This role will be integral in optimizing our conversion-focused digital marketing initiatives and ensuring efficiency in performance-driven campaigns. The ideal candidate has 1+ years of experience in digital marketing, a strong analytical mindset, and a passion for the outdoor industry. 

 The Perks

• 100% paid health dental and vision*
• Paid vacation time*, sick leave, 40 hours volunteer paid time off
• Paid parental leave for birthing & non birthing parents
• Retail quarterly bonus program, profit share program* and long-term compensation program
• 401k matching
• Employee discount and access to pro deals on most the products we sell
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season*
• Bike finance program and bike stipend
• Time together outside, volunteer activities, community events, ride days and annual retreat
• Flexible work schedules, remote work for eligible roles, and dog friendly offices
• Career pathing, leadership development, network development, training and performance feedback

Note: Availability of the benefits and perks may be subject to your location, tenure and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time.

*Benefit not eligible for seasonal employees

The Opportunity

• SEM & Paid Search Optimization: Assist in managing Google Ads, Microsoft Ads, and other paid search campaigns. 
• Support optimization of Affiliate partners and remarketing, retargeting, and conversion-focused paid media strategies across platforms like Meta (Facebook/Instagram), Google Display, Affiliates, and YouTube. 
• Execute store level campaigns that support store demand generation goals for rentals and service 
• Keyword & Audiences: Conduct keyword research, audience segmentation, and competitive analysis to improve campaign targeting and efficiency. 
• Campaign Performance Analysis: Support the Program Manager -Performance Marketing in monitoring key performance metrics, analyze trends, and provide recommendations for ongoing improvements. 
• A/B Testing & Experimentation: Support A/B testing initiatives on ad copy, landing pages, and targeting to improve campaign effectiveness. 
• Collaboration with Cross-Functional Teams: Work closely with the creative, merchandising, and analytics teams to ensure alignment on campaign goals and execution.
• Reporting & Insights: Assist in preparing weekly, monthly and quarterly performance reports

The Must Haves

•  Must be in Seattle 
• 1 – 3 years of experience in paid media, SEM, or digital performance marketing. 
• Knowledge of Google Ads, Microsoft Ads, Google Analytics, and Meta Ads Manager. 
• Familiarity with Google Tag Manager, Looker, or other analytics platforms is a plus. 
• Familiarity optimizing for lower-funnel conversions, ROAS, and CPA goals. 
• Proficiency in Excel/Google Sheets, including pivot tables and basic data analysis. 
• Strong analytical skills and ability to interpret data-driven insights. 
• Excellent communication skills and ability to work cross-functionally. 
• Passion for the outdoors and action sports 
• Embodies, honors, and lives our core values: The Great 8 

At evo, we are working to build and nurture a culture where equity, inclusivity, and compassion are inherent to how we operate and evolve. We recognize and value the uniqueness of each individual's experiences and understand the power in the diversity of ideas and opinions. Guided by our values and mission to promote more inclusive outdoor spaces, we are working to develop a team that is equally representative of the community we hope to build.

While there is more work to be done, we are in the process of evolving our toolset. We are committed to providing the space, support, and resources necessary for each individual to feel heard and valued. If you are interested in contributing your unique voice to our journey, we welcome you to apply!

evo is an equal opportunity employer. We believe the participation of individuals of diverse ages, races, religions, cultures, abilities and personalities will add to personal development and organizational success. All employees and potential employees will be recruited, selected, trained, and promoted without regard to sex, sexual orientation, race, religion, marital or military status, age, national origin, color, the presence of any mental, physical, or sensory disability, genetic information, gender identity, political ideology, or any other basis prohibited by law.

The base wage for this role ranges from $60,080.00 to $90,120.00. Where you land in that range depends on your skills and experience, and we also factor in internal pay equity. While the full range is listed for this role, we rarely hire at the top of the range, leaving room for professional and financial growth in role.

At evo, we continually evolve our pay process and total rewards offerings to ensure pay is fair and easy to understand. While every individual's needs are unique, we are proud to offer a benefits package that has been carefully curated to support both your personal life and professional aspirations.