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Retention Marketing Manager CRM

United States
$80,700 - $126,300 yearly
CamelBak is passionate about improving the outdoor experience through hydration; striving to make the planet a better place for all of its inhabitants through our work in sustainability and clean water access. 

We're inspired by the ever-changing needs of the diverse outdoor community and are driven to be the first to meet them. We get excited about solving problems and taking on seemingly impossible challenges. 
We are looking for a Retention Marketing Manager, CRM to join the Commercial & eCommerce team. In this role, you will be responsible for managing retention programs that maintain customer relationships through a data-driven approach for DTC and retailers through various channels including email, loyalty program, review collection and more.   
This position reports to the Sr. Performance Marketing Manager and allows you to work out of your home office.
As the Retention Marketing Manager, you will have an opportunity to: 
  • Manage retention campaigns from end to end; strategy, requirement gathering, creative approach and optimizations, building, monitoring, reporting, and analysis. 
  • Build and execute robust, innovative email initiatives of all lifecycles, transactional, segmented audience and batch and blast emails.  
  • Focus on personalized messaging, churn prevention, lifecycle campaigns, post-purchase journey, segmenting audiences, optimization, and A/B testing. 
  • Ensure that all email campaigns are executed accurately in a timely manner for multiple channels including DTC and retailer platforms (ex. Amazon MYCE, Yotpo, ExpertVoice). 
  • Lead the strategic vision, growth analysis and execution of our loyalty program. 
  • Collaborate with key stakeholders to drive channel success, including our internal creative team, brand marketing, product, merchandising, sales, and developers.
  • Possess a deep understanding of email creative best practices to provide solid, data-driven feedback. 
  • Own CDP analysis and reporting in conjunction with the team at Vista Outdoor. 
  • Conduct monthly analysis of the channel and provide KPI centric reporting on progress/opportunities within retention marketing. Present reporting to key stakeholders throughout the company. 
  • Leverage research, insights, and campaign results to make data-driven decisions, including identifying potential profitable new retention channels. 
  • Assist, as needed, with broader digital marketing initiatives that help drive growth for the site and brand overall. ​

You have:
  • 3+ years of hands-on experience managing retention, CRM programs from conception through analysis for a B2C business. 
  • Experience leveraging complex marketing automation and CRM systems.  
  • Deep expertise managing day-to-day email execution (segmentation, production, deployment, reporting), understanding customer segmentation, list management, deliverability, and CAN-SPAM laws. 
  • Experience working with Salesforce Marketing Cloud is required. 
  • Passion for data-driven marketing and building programs that drive incremental results. 
  • A creative, big-picture thinker who uses data to improve campaigns and customer retention strategies. 
  • Team player and strong communicator. 
  • Exceptional project management skills, experience managing multiple competing projects/deadlines, and strong attention to detail. 
  • Customer obsessed and a creative thinker; you care deeply about our customers and their experience with the brand. 
  • Experience in the outdoor industry or retail preferred. 

Pay Range:
$80,700.00 - $126,300.00

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

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