Derick Smith

Hub Associate & Delivery Driver

West Marine · Newport Beach, CA

May 2024 – Present

Marketing Manager

Zwift, Inc. · Long Beach, CA

Aug 2019 – Mar 2023

Created and developed product and marketing strategy for Zwift Academy Tri Program. • Oversaw creative development for Zwift Academy Tri series of brand films. • Managed and fostered partnerships with industry brands, partners, organizations, and athletes/influencers on co-branded initiatives and activations within Zwift platform. • Worked closely with endemic digital and print media partners in cycling, running, and triathlon. • Managed outside contractors including videographers, photographers, coaches, and ambassadors.

North America Events Manager

Therabody · Santa Monica, CA

Jun 2018 – Aug 2019

• Managed schedule and brand activation strategy of 100+ events at triathlon, marathon, crossfit, health & wellness, medical, and golf industry events across the United States and Canada. • Recruited and hired Brand Ambassador staffing for all category events. • Managed logistics and inventory needs at events. • Generated revenue of over $1 million and reduced estimated expenses by 15%.

Marketing & Community Manager

ORR Cycling · Anderson, SC

Jun 2017 – Aug 2019

Created and managed ambassador triathlon and cycling team. Grew from 85 members in first year to over 400 currently. • Developed sales and marketing strategies for events and social media • Increased sales by over 70% YoY. • Developed new product launch strategy for ONE Series carbon wheelset.

USA Events Manager

2XU · Santa Monica, CA

Sep 2016 – Mar 2018

Marketing Associate

Marc Pro · Huntington Beach, CA

Aug 2012 – Dec 2015

• Product and Marketing strategy for launch of Marc Pro Plus device. • Managed relationships with 15+ sponsored athletes and professional teams, including attendance of training camps, competitions, and marketing campaigns. • Social media management of Instagram, Facebook, and LinkedIn brand accounts. • Coordinated with outside PR, Advertising, and Web Content agencies.