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VP, Product Marketing Strategy

Winnebago Industries
Nappanee, IN, USA
Do you want to be a part of an exciting growth journey and be able to make significant contributions as a strategic leader? Do you want to help transform product marketing and business strategy to drive us to the next level? Newmar, a division of Winnebago Industries and operating since 1968, is seeking a VP, Product Marketing Strategy. This role will be based in Nappanee, IN. 

This position will be responsible for designing the overall marketing and product strategy for Newmar that enables the organization to achieve its short-term and long-term objectives while connecting Newmar’s product strategy to our customers, and their experiences with the Newmar brand. Responsibilities will also include Newmar marketing, product development, and owner club positions.

Key Areas of Responsibility

  • Develops a 5-year product roadmap with specific goals and milestones that align with the business’ strategic objectives.
  • Creates business cases for new business and products based on research and market analysis – owns the outlying demand volume forecast.
  • Leads research for new products, product enhancements, product redesign and evaluates the potential practicality of products in development.
  • Understands the customer and delivers marketing and product solutions that meet or exceed the customer’s expectations.
  • Establishes strategic partnerships with industry experts to develop new products or improve existing products.
  • Collaborates and partners with enterprise stakeholders to leverage capabilities where possible and build them within the team for the future.
  • Partners with other area leaders to help foster and develop sub-strategies to support the broader Newmar LRP. 
  • Defines and measure success with clear KPIs - SMART
  • Oversees market research to identify new product opportunities that meet customer needs.
  • Directs, plans, and tracks all phases of the product life cycle.
  • Responsible for aligning budgets for product development projects and managing expenses throughout the process.
  • Ensures strategies consider all EHS standards of the future and meets/exceeds them.
  • Leads the development of a customer journey map that will examine the various touchpoints customers and dealers have with our Brand.
  • Oversees Brand management and marketing efforts through post-purchase.
  • Develops a digital roadmap for Newmar that will enhance critical touchpoints across various platforms that enable customer research, purchasing, and post-purchase care.

Key Attributes 

  • Strategic thinking with clear ability to execute operationally.
  • Consumer and Customer appreciation mindset
  • Critical thinking with the ability to use data to analytics to drive decision-making.
  • Ability to leverage innovative techniques to generate new ideas and solutions. 
  • Effective communicator and collaborator, able to challenge the status quo in the right way.
  • Focused on consumer centric user experiences.
  • Knowledgeable and experienced in new product development processes.
  • History of leveraging research for decision making
  • Digital development and experience preferred.
  • Experience in leading change management
  • Engaging leader and developer of people and teams 

Education & Experience

  • Bachelor’s degree in business, Marketing, Engineering, or a related field
  • Master’s degree in Business, Marketing, or related field        
  • At least 10 or more years of relevant marketing, product development or business unit leadership experience
  • Previous experience using data analysis tools and techniques.

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This job is closed.