Senior Analyst, Marketing and Revenue

Seattle, WA Service Excellence. Performance. Integrity. Teamwork. Consistency. Innovation. Holland America Line and Princess Cruises united as HAP-Alaska/Yukon Land Operations. We’re innovators in Alaska and Yukon tourism and advocates for the environment. Our team supports a combined fleet of ships sailing to Alaska each summer, operating lodges and hotels, luxury motor coaches and the largest domed rail cars in the world. Our guests experience both luxury and adventure that is truly unmatched.

We’re looking for an amazing Senior Marketing & Revenue Analyst to fill this role, which is based in our Seattle, WA office. You’ll be responsible for driving data-informed strategies to optimize marketing performance and maximize revenue for the HAP organization. This role combines advanced analytics with strategic insight to identify growth opportunities, enhance campaign effectiveness, and strengthen brand positioning. Partnering closely with marketing, sales, and finance teams, the analyst delivers actionable recommendations that directly influence profitability and long-term business success. The ideal candidate brings exceptional analytical expertise, a proven ability to translate data into strategy, and a deep understanding of revenue management principles.

Here’s a summary of what Holland America Line and Princess is looking for in its Senior Marketing & Revenue Analyst. Is this you?

Responsibilities:

• Conduct in-depth market research and competitive analysis to uncover trends and growth opportunities
• Support pricing strategies and promotional planning to drive revenue growth
• Evaluate and optimize marketing campaign performance, leveraging data to improve ROI
• Develop and maintain dynamic revenue forecasting models and dashboards to guide strategic decisions
• Collaborate across marketing, sales, and finance to align initiatives with revenue objectives
• Monitor KPIs and deliver clear, actionable reports to senior leadership

Requirements:

Bachelor’s degree in marketing, Business, Finance, or related field. Advanced proficiency in data analysis tools (e.g., Excel, SQL, or similar). Strong understanding of marketing analytics and revenue management principles. Minimum 3-5 years of experience in marketing analytics, revenue management, or a related field.

Proven track record of supporting marketing and revenue optimization initiatives.

Experience working in cross-functional teams and presenting findings to senior management.:

Must be legally authorized to work in the United States. Holland America Line/Princess is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

Abilities, Knowledge, Skills:

Scope: Provides insights impacting global marketing and revenue strategies across shore and fleet operations. Problem-Solving: Tackles complex data challenges, interprets trends, and recommends solutions to improve marketing ROI and revenue performance. Impact: Directly influences business growth and profitability through optimized marketing spend and revenue generation.

• Leadership: May lead small project teams, manage analytics resources, and mentor junior analysts.

Note: skills that are preferred are noted under requirements with the language “preferred”, travel and physical requirements, if needed, are also listed under the requirements.

What You Can Expect:

Cruise and Travel Privileges for You and Your family​ Health Benefits 401(k) Plan Employee Stock Purchase Plan

• Training & Professional Development

Tuition & Professional Certification Reimbursement Rewards & Incentives Our Culture… Stronger Together Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.princess.com/aboutus/culture-framework/.

Holland America Line and Princess are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA) Holland America Line and Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact: haphr@hagroup.com

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