Service to Sales Specialist - Rocky Mount Toyota

Description:

Location: CMA's Rocky Mount Toyota Position: The Service-to-Sales Associate is responsible for identifying, engaging, and converting service customers into new or pre-owned vehicle buyers through the service drive. This role focuses on equity mining, lifecycle vehicle replacement, and vehicle acquisition opportunities using customer-pay service repair orders. The associate works closely with both the Service and Sales departments to deliver a seamless customer experience while driving incremental vehicle sales and purchases.

• Schedule: Mon. - Fri. 8:00AM - 5:00PM, no weekends, one hour for lunch and breaks

Compensation: $15.00/hour base pay plus performance compensation based on vehicles sold, vehicles purchased out of the service lane, and be-backs w/in a 90 day window. Average month: 12 sold customers (including vehicle purchases from service customers) Above-average month: 15–18 sold customers Outstanding month: 20+ sold customers

About Us: Carter Myers Automotive (CMA) is a family and employee-owned company proudly serving Virginia, West Virginia, North Carolina, and Maryland since 1924 with locations in Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. Our dealerships represent top automotive brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.:

Key Responsibilities:

• Review and manage the daily service appointment log to identify qualified sales and trade-in opportunities

Proactively contact and engage customer-pay service customers regarding vehicle upgrade, trade-in, or vehicle purchase opportunities Utilize service-to-sales equity tools, CRM, and vehicle history data to present compelling, data-driven offers

Convert service customers into:

New vehicle purchases Pre-owned vehicle purchases Vehicle purchases where the customer sells their vehicle to the dealership

• Coordinate closely with Sales Management to structure deals and ensure smooth transitions from service to sales
• Track customer activity, follow-ups, and outcomes accurately in the CRM
• Monitor and support be-backs for sold customers over a 90-day period
• Maintain compliance with dealership processes and customer experience standards

Benefits:

Employee Stock Ownership Plan (ESOP) Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short-term disability, long-term disability, and employee assistance program 401k plan with company matching Paid Time Off and Holiday pay Associate discounts on vehicle purchases, parts, and service

Paid maternity leave after one year of employment Closed on Sunday

Requirements:

Qualifications:

Automotive dealership experience preferred (Service, Sales, BDC, or Equity Mining roles) Strong communication and customer engagement skills Ability to work independently while collaborating across departments Proficiency with CRM systems and dealership software Strong organizational skills and attention to follow-up

Professional appearance and customer-focused mindset Valid driver’s license and clean driving record High school diploma or equivalent required Carters Myers Automotive provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employment offers are contingent upon the successful completion of a drug screening and background check.