Senior Lifecycle Marketing Specialist III

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.:

At Columbia, we’re as passionate

about:

the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground. Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: 'It’s perfect. Now make it better.' We believe in relentless improvement, protecting the places we play, and empowering people to

experience:

the outdoors to the fullest. And we believe in you.

ABOUT:

THE POSITION The Senior Lifecycle Marketing Specialist III is a senior lifecycle orchestration expert responsible for architecting, executing, and optimizing sophisticated, multi‑channel automated journeys across email, SMS, push, and onsite/app personalization. You will translate business goals, data signals, and customer behaviors into enterprise‑grade journey strategies that drive measurable revenue and long‑term customer value.

This role requires deep technical proficiency in journey logic, real‑time decisioning, data‑driven segmentation, and cross‑system integrations. You will partner closely with CRM leadership, analytics, engineering, and platform partners to build scalable solutions that support both always‑on lifecycle programs and major brand/loyalty initiatives.

As a senior individual contributor, you will independently lead complex workstreams, influence strategy through insights, and serve as the subject‑matter expert for cross‑channel automation best practices. HOW YOU’LL MAKE A DIFFERENCE Architect, build, and optimize complex, multi‑channel automated journeys, integrating email, SMS, push, onsite prompts, and app‑based triggers to deliver seamless customer

experience:

s across the lifecycle.

• Develop advanced personalization and decisioning logic using real‑time behavioral, predictive, and transactional data to drive highly relevant, individualized customer interactions.

Own the cross‑channel orchestration roadmap, defining

requirements:

, sequencing dependencies, and partnering with CRM leadership to prioritize high‑impact initiatives.

• Lead technical

requirements:

• gathering, collaborating with analytics, engineering, and platform partners to ensure data availability, accurate signal routing, and system‑level integrity.
• Design and manage a rigorous testing agenda, including multi‑cell experiments, journey‑level testing, and channel interplay testing across email/SMS/push.
• Ensure quality and performance reliability, overseeing QA for logic mapping, trigger accuracy, personalization fields, cross‑channel timing, and system integrations.
• Analyze performance at both journey and channel levels and synthesize insights into strategic recommendations that improve revenue, retention, and customer LTV.

Partner with Brand, Creative, Loyalty, and eComm teams to ensure automated programs dynamically support major campaigns, product stories, and customer milestones.

• Guide offshore production partners, defining reusable modules, templates, and workflow efficiencies that accelerate quality execution at scale.
• Mentor junior CRM teammates, elevating team knowledge in lifecycle strategy, logic building, QA standards, and cross‑channel thinking.

YOU ARE A lifecycle marketing expert with deep, hands‑on

experience:

in cross‑channel automation, personalization frameworks, and multi‑signal orchestration. Comfortable operating at the intersection of strategy, data, and technical execution, with the ability to translate business needs into scalable journey architecture. Exceptionally detail‑oriented, with a strong instinct for troubleshooting, logic mapping, and system-level problem solving.

A collaborative leader who can influence cross-functional teams, guide discussions with technical partners, and represent CRM’s automation strategy in high‑visibility initiatives. Curious, analytical, and relentlessly committed to elevating customer

experience:

and performance. YOU HAVE 5–7 years in lifecycle marketing, CRM automation, or cross‑channel orchestration in a retail/eCommerce environment.

• Demonstrated mastery of building complex, multi‑step, multi‑channel automated journeys that incorporate behavioral triggers, predictive scoring, and dynamic content.

Advanced understanding of: Decisioning logic and branching Multi‑signal architecture (behavioral, transactional, predictive) 1:1 personalization Frequency, prioritization, and cross‑channel coordination Proven ability to partner directly with analytics and engineering to define data

requirements:

, troubleshoot issues, and optimize data flows. Expertise with enterprise‑level CRM platforms (e.g., Zeta, Bluecore, Attentive). Strong communication

skills:

and the ability to lead technical and strategic conversations with multiple levels of stakeholders. #Hybrid #LI-LC1 This job

description:

is not meant to be an all-inclusive list of duties and

responsibilities:

, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal

opportunity:

employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.

https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we’re proud to offer regular full-time employees a

benefits:

package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.

Benefits:

that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).

In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness

benefits:

, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested. Founded in 1938, Columbia Sportswear Company is a global leader in designing, sourcing, marketing, and distributing outdoor and active lifestyle apparel, footwear, accessories, and equipment.

Our four primary brands — Columbia®, Mountain Hardwear®, SOREL® and prAna® — complement each other to address the diverse needs of active consumers and their products have gained an international reputation for their innovation, quality and performance. Learn more

about:

our family of brands here.