Site Optimization Manager

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT:

THE POSITION The SOREL North America eCommerce team defines, develops, and delivers a best-in-class consumer

experience:

for SOREL.com and SORELFOOTWEAR.ca consumers to increase consumer affinity, drive engagement, and ultimately drive sales. Through merchandising, marketing, site operations, technology, and analytics, we collaborate to exceed consumer expectations at every consumer journey touchpoint within the eCommerce channel.

This position will have full ownership of the optimization strategy for SOREL.com and SORELFOOTWEAR.ca across AB/multivariate testing, personalization, site search, SEO, and UI/UX The SOREL Site Optimization Manager is a critical piece of the long-term SOREL.com and SORELFOOTWEAR.ca growth strategy. The person is part of the SOREL site operations team and has a seat at the table for making short and long-term decisions that have significant impact on the SOREL brand and business.

This role reports to the Director, eCommerce North America. HOW YOU WILL MAKE A DIFFERENCE Lead the development and execution of strategic optimization plans to improve website conversion efficiency, drive revenue, and uncover areas of

opportunity:

to improve the customer journey on SOREL.com and SORELFOOTWEAR.ca.

• Develop a deep understanding of the SOREL consumer through data, insights, and cross-functional partnerships (Analytics, Marketing, Merchandising, Creative).

Leverage those insights to inform site strategy. Partner with analytics to establish a clear measurement framework, define critical metrics, track and analyze performance across site landing pages & tools, generate data-driven hypotheses that advise strategies to then develop an ongoing site content calendar & experimentation roadmap aligned to short-term and long-term opportunities.

• Lead agency/vendor relationships related to areas of responsibility.

YOU ARE An online shopper, familiar with creating best practices for online

experience:

s. A team player, who enjoys and thrives in a cross-collaborative organization. A change agent – comfortable working within ambiguity and pivoting strategically based on performance. A sharp, critical thinker with effective problem-solving

skills:

Adept at inspiring others across the organization and someone who thrives in a dynamic, fast-paced, high growth environment. An exceptional communicator (written & verbal) with the ability to express your ideas and influence cross-functionally at all levels. YOU HAVE Bachelor's Degree with preference to concentration in advertising, marketing, business administration, Ecommerce, and/or communications.

8+ years’

experience:

of progressive

responsibilities:

leading web strategy and conversion optimization initiatives within B2C/DTC retail and/or an innovative, consumer brand that includes:

Experience:

using data and insights to inform

requirements:

, ideas, and strategies with hands-on

experience:

with web tools including CMS (SFCC, Adobe

Experience:

• Manager), A/B testing tools (Monetate, Dynamic Yield, Optimizely), site analytics (Adobe Analytics, Google Analytics), and other business intelligence tools (Power BI).

Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript. Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale. Adaptable in a fast-paced, deadline-oriented environment with the ability to manage multiple, competing priorities with a strong sense of urgency.

Experience:

influencing senior leadership and quantifying results for consumption by various levels within the business Proven ability to work within a high-performing team #SOREL #Hybrid #LI-JC1 This job

description:

is not meant to be an all-inclusive list of duties and

responsibilities:

, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal

opportunity:

employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.

https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we’re proud to offer regular full-time employees a

benefits:

package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.

Benefits:

that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).

In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness

benefits:

, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested. Founded in 1938, Columbia Sportswear Company is a global leader in designing, sourcing, marketing, and distributing outdoor and active lifestyle apparel, footwear, accessories, and equipment.

Our four primary brands — Columbia®, Mountain Hardwear®, SOREL® and prAna® — complement each other to address the diverse needs of active consumers and their products have gained an international reputation for their innovation, quality and performance. Learn more

about:

our family of brands here.