Job Details
Job Description
About Kindbody:
Kindbody’s mission is to make fertility and family-building care affordable and accessible for all.
Founded in 2018, Kindbody has been recognized for technology innovation and industry leadership, Kindbody has been named to CNBC Disruptor 50, Fast Company’s Brands that Matter, Forbes Best Startup Employers, Inc.’s Best In Business list of most admired companies, as well as Deloitte Technology Fast 500™, which recognizes the fastest growing and most innovative technology companies in North America.
Kindbody is the leading U.S. fertility clinic network and global family-building benefits provider for employers on a mission to make fertility care more affordable and accessible for all. Kindbody serves patients at 26 state-of-the-art signature clinics and IVF labs, 400+ partner clinics, and in 113 countries around the world. Trusted by more than 140 employers, Kindbody’s physician-led model covers the full-spectrum of reproductive healthcare including fertility assessments, fertility preservation, genetic testing, IVF, donor and surrogacy services, adoption, postpartum care, and menopause support. Kindbody is the only fertility benefits provider that serves patients directly, delivering a seamless, integrated experience with superior health outcomes at lower cost. Kindbody has raised more than $315 million in debt and equity funding from leading investors including Perceptive Advisors, JP Morgan Chase’s Morgan Health, GV, RRE Ventures, Claritas Health Ventures, Rock Springs Capital, Distributed Ventures, Whatif Ventures and TQ Ventures.
About the Role:
As an experienced Practice Liaison, you serve as a brand ambassador, field marketer, and sales representative for Kindbody. You are responsible for identifying and converting referral sources - such as OBGYNs, urologists, oncologists, family care practitioners, holistic care practitioners, and community organizations - to refer their patients, constituents, or clients to Kindbody. You will be working in a fast-paced, rapidly growing environment where you will be relied on for your expertise, professionalism, and collaboration.
RESPONSIBILITIES:
- Develop and grow a MD centered referral network in an identified territory. Manage referral source & community databases, identify targets and activities to activate and retain relationships and referrals
- Introduce and promote Kindbody, its providers, and offerings to potential referring practices, complimentary service providers, and community organizations via in person visits, telephone, and electronic means
- Increase referral percentages/volume for New Patient Assessments and expand services utilized
* Effectively manage territory, conducting field visits and events to reach these goals including:
- Provider meetings, lunch & learns, dinners, tours and other events to allow potential referral sources face-to-face interaction with our providers and team
- Education on Kindbody values and approach, services offered, and new advances
- Introducing new products/services/ protocols to distinguish Kindbody as the leading fertility and family building provider in the region
- Obtaining feedback from referral sources and communicating issues and opportunities to appropriate management/staff in a timely manner
- Offering excellent customer service
- Support when needed Sales & Marketing Teams to ideate and execute local events, including, but not limited to, Mobile Fertility Bus, Fertility 101 seminars, virtual events , employer and influencer activations, and social media content creation
- Work with local office teams to continually build culture, expand brand awareness, enhance customer experience and recruit Kindbody patient ambassadors
- Work with marketing to provide insight into local market dynamics to develop collateral and content and optimize social media and advertising
- Develop an annual activity calendar and conduct monthly meetings with provider & office teams to review results and discuss upcoming activity and support requirements
- Monitor outcomes and pivot strategy to ensure goals are achieved within budget
- Provide regular communication, activity tracking, strategy planning, and other administrative tasks to ensure goals are being reached
- Identify any metric tracking gaps and work with related teams on both clinic and product level to ensure proper KPI measurements
Who You Are:
- 5+ years’ experience in a blended sales/marketing role within an agency, professional services firm environment, medical sales position, or pharmaceutical sales
- Experience working with women’s healthcare and building referral or influencer networks
- Proficiency in CRM system management & standard business communication technologies (e.g. HubSpot, Google Suite, Zoom, etc.)
- Firm grasp of digital and social media, including LinkedIn
- Proactive, collaborative, team player
- Self starter with a high level of creativity, curiosity, and attention to detail
- Dynamic personality with excellent people skills, especially with those at a senior level
- Strong, persuasive, communicator in both written and verbal forms
- Quick learner, grasping the intricacies of our services to apply to lead generation efforts
- Reliable transportation is required, as this an outside sales position with very little time being spent at Kindbody office(s)
- Availability to work some nights and weekends as required to accommodate specific events
- Other responsibilities and ad-hoc projects from time to time, based on business needs
