Senior Director, Product Marketing

Company Description NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description We are seeking a Senior Director of Product Marketing to lead Go-To-Market strategy and commercialization for NBCU’s advertising products across data, technology, targeting, programmatic, and measurement. You will partner closely with senior leadership across Product, Strategy, Measurement & Impact, and Sales Enablement to shape how NBCU brings new capabilities to market and evolves existing solutions. Ideally, you are a strategic storyteller with deep product marketing expertise, strong executive presence, and demonstrate the ability to translate complex technologies into compelling narratives that drive marketplace adoption.

Responsibilities:

• Lead GTM strategy for priority advertising products across data, identity, programmatic, targeting, and measurement
• Develop internal and client-facing collateral including launch decks, sales playbooks, one sheets, FAQs, POVs, and case studies
• Collaborate cross functionally with Product, Strategy, Measurement & Impact, Sales Enablement, and Communications to ensure aligned positioning and messaging
• Guide commercialization across the product lifecycle, from beta through general availability, including packaging, positioning, and sales readiness

Partner with Product and Strategy to influence roadmaps using customer insights, market intelligence, and competitive analysis Own narrative development to simplify complex technical concepts and articulate the value of NBCU’s advertising ecosystem

• Conduct market and competitive research to identify trends, whitespace opportunities, and areas of differentiation
• Track and report on product marketing KPIs including adoption, engagement, and usage
• Establish and refine PMM best practices, frameworks, and processes to improve team efficiency and cross-functional alignment
• Support internal enablement, including sales training, and ongoing updates to key collateral

Qualifications:

10+ years of experience in product marketing, B2B marketing, digital advertising, or media technology

• Demonstrated experience leading GTM strategy and executing complex product launches.

Exceptional written and verbal communication skills with the ability to simplify and package complex topics for executive and client audiences. Deep familiarity with advertising technologies including DSPs, SSPs, CDPs, clean rooms, identity solutions, and measurement capabilities. Proven ability to work cross functionally and influence senior stakeholders.

Highly organized, detail oriented, and capable of managing multiple priorities in a fast-paced environment. Advanced proficiency in PowerPoint/Google Slides and strong data-driven storytelling skills.

Desired Characteristics:

Strategic thinker with a passion for storytelling and product innovation Interest in media, advertising technology, and platform-based product ecosystems

Experience collaborating with internal teams and external partners or clients:

Positive attitude, resourceful mindset, and willingness to pitch in across workstreams Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Beginning January 2026, this will increase to four days per week. Salary range: $185,000 - $215,000 (bonus + long-term incentive eligible)

Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Business Segment: Ad Sales Compensation: USD185000 - USD215000 - yearly