Senior Manager of Newsletter & Notifications Strategy, The California Post

Job

Description:

: The New York Post is heading West – and this is your chance to be a part of history as we open a brand-new newsroom and make a significant investment in Los Angeles. The California Post will be a game changer, putting the people of the Golden State first and holding the powerful to account across digital platforms and print.

This is a unique, once-in-a-lifetime

opportunity:

The California Post will bring The New York Post’s DNA of powerful, agenda-setting journalism to the West Coast and be a fresh and fearless voice for common sense. Our focus will also go well beyond hard-hitting news and iconoclastic opinion. The nationally recognized Page Six will bring its sassy and brassy attitude directly to the entertainment capital of the world.

The California Post Sports department will deliver muscular coverage of the biggest teams in town, from the locker room to the front office. Our Tech team will reveal the latest innovators and innovations that will shape the nation’s future. Los Angeles is one of the great cities of the world, and it’s time L.A.

– and California at large – had a bold, new voice. The California Post will be that voice. California, here we come! We are currently seeking a dynamic and passionate Senior Manager of Newsletter and Notifications Strategy to join our California Post team. This role reports to the Sr. Director of Audience Development (California Post) and is primarily responsible for driving the California Post’s direct-to-reader strategy, with a focus on push notifications and newsletter growth and engagement

You’ll shape how we connect with audiences on mobile and email, building loyal relationships and turning casual readers into daily regulars.

Responsibilities:

• Drive and execute the strategy for email and web push notifications for breaking news, exclusives, key coverage and various California Post content verticals.

Partner with editors to balance speed and editorial judgment — ensuring alerts are fast and relevant.

• Develop segmentation and automation strategies to serve the right alerts to the right readers.
• Coordinate with New York Post teams to align alert strategy and coverage priorities.
• Oversee the California Post’s newsletter portfolio — from launch to growth and performance optimization.

Skilled at crafting compelling narrative newsletters and curating story selections that resonate with readers.

• Collaborate with editorial leads to define newsletter formats and content strategies.
• Lead email subscriber acquisition strategies (organic and paid).

Use performance data to inform content and cadence decisions.

• Develop experiments to test new newsletter formats, subject lines, and audience engagement tactics.

Translate data into actionable insights that guide editorial and product decisions.

• Collaborate with the New York Post’s central audience team to share learnings, coordinate growth initiatives, and scale best practices.

Requirements:

Minimum of 5 years of

experience:

in digital audience development and/or digital marketing; newsroom or media

experience:

preferred. Proven success managing push and/or newsletter programs. Demonstrable track record of growing online audiences and driving email newsletter subscriptions. Hands-on

experience:

with major ESPs (Sailthru preferred), including an understanding of backend metrics, deliverability, and campaign execution.

Experience:

with tools such as Airship, Google Analytics, and Parse.ly. Bachelor’s degree required. Knowledge of digital media trends and emerging platforms. Proficiency in metrics-based decision-making, with an emphasis on reading and interpreting data. Ability to be both a self-starter and a team player; strong interpersonal and communication

skills:

required. Ability to balance priorities and thrive in a fast-paced, start-up environment. Highly organized, with excellent attention to detail. Passion for all things digital. Note: This role will be expected to report on-site 5 days per week. At The New York Post we recognize that attracting the best talent is key to our strategy and success as a company.

As a result, our ranges reflect our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's

experience:

, industry knowledge, technical and communication

skills:

, and other factors that may prove relevant during the interview process. In addition to

compensation:

, the company provides eligible employees a comprehensive and highly competitive

benefits:

package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other

benefits:

, including “elective”

benefits:

employees may select to best fit the needs and personal situations of our diverse workforce. As an equal

opportunity:

employer, the New York Post does not discriminate in hiring or the terms and conditions of employment because of an individual’s race, color, religion, national origin, age, disability, gender, sexual orientation, citizenship or any other characteristic protected by federal, state or local law. The New York Post will consider the provision of reasonable accommodations to known physical or mental disabilities of otherwise qualified applicants to enable them to participate in our application process and to effectively perform the essential functions of the job, unless doing so would impose an undue financial or operational hardship.

Pay Range: 90,000 - 115,000 At the New York Post, we’re passionate

about:

providing readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can – with wit, irreverence and authority. OUR BRANDS: Include The New York Post: expert news, extensive, award-winning sports coverage, and insider commentary, Page Six: an influential leader in celebrity and entertainment news, Decider.com: helping the on-demand generation discover the best streaming content, and Alexa: our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.

OUR REACH: People love us. We are one of the largest growing digital networks, averaging over 90 million unique visitors a month! Our social footprint continues to expand across Facebook, Twitter, Instagram, TikTok, and YouTube, where our videos average 313 million monthly views. OUR PEOPLE: The Post team is a group of diverse, creative, passionate minds – ever evolving and innovating.

We believe news doesn’t have to be boring to be news… so we make sure it isn’t! OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+, our newly launched Sports membership

experience:

! We’re growing. Come join us!