Marketing Coordinator

Oula delivers maternity care built around our patients – offering comprehensive support before, during, and after pregnancy. With fewer C-sections and higher VBAC success rates, our research-backed approach is delivering better outcomes. Our team of trusted midwives, OBGYNs and dedicated care navigators ensure our patients get the type of care they need in the moments that matter most. Since launching in 2021, we’ve expanded our services to include Preconception and Miscarriage Care, Pregnancy Care, Hospital-Based Delivery, Postpartum Support, and Gynecology. We have 3 clinics in New York, with exciting expansion on the Horizon! Come join our team of clinicians, innovators, operators, and technologists, passionate about setting a new standard in maternity care.

About the Role:

We’re looking for a Marketing Coordinator with 3–5 years of experience to join our growing team and help us bring Oula’s mission and services to more patients and communities. This is a generalist role to support our work across channels, including email & lifecycle, website, organic social, paid media, partnerships, and events.

You’ll support the execution of campaigns, keep projects organized, track performance, and collaborate closely with teammates and external partners. This is a great opportunity for a marketer who loves variety, thrives in a fast-paced environment, and wants to see the impact of their work on real patients and families.

This role is hybrid, based in the NYC area, with an expectation of being in the office ~1 day/week. What You’ll Do

• Help manage and coordinate the marketing calendar to ensure initiatives launch on time and stay aligned across channels
• Support execution of email & lifecycle marketing, including helping to build, QA, and launch campaigns, maintain the lifecycle calendar, and track/report on performance
• Support brand partnerships & manage our patient perks program (workshops & discounts from brands that we love - available to all Oula patients)
• Support management and coordination for virtual and on-site events
• Support paid media campaigns by assisting with creative, monitoring, and performance tracking

Draft copy across marketing channels (email/SMS, ads, organic social, and web)

• Collaborate with vendors, partners, and agencies (e.g., creative, influencers, printers) to deliver high-quality assets and activations
• Provide project management support to keep initiatives organized, efficient, and on track
• Manage swag and merchandise ordering and inventory tracking across NYC and Connecticut locations
• Coordinate promotional materials and branded items for events, partnerships, and patient engagement initiatives

What You’ll Bring 3–5 years of professional marketing experience (agency or in-house), with direct experience in email and lifecycle marketing Strong organizational and project management skills; proven ability to manage multiple campaigns at once Excellent writing and editing skills; ability to adapt tone for brand, performance, and patient-facing contexts

Strong aesthetic sense and eye for design - we value candidates who naturally understand visual appeal and brand consistency Familiarity with marketing and analytics tools (Customer.io, Google Analytics, Wordpress, Meta Ads Manager, Google Ads, Asana, etc.) Detail-oriented, data-driven, and comfortable interpreting campaign performance metrics

Proactive, collaborative, and resourceful attitude; you thrive in a fast-paced, mission-driven environment Comfort working across multiple markets and geographic regions as we expand our footprint (some travel may be necessary!)

Experience marketing services (vs. products) preferred + past experience in healthcare is always a plus!:

Oula offers a competitive total rewards package which includes base salary, and comprehensive benefits. Exact compensation inclusive of salary and any bonuses is determined based on a number of factors including experience and skill level, location, and qualifications which are assessed during the interview process. Oula is committed to fostering an inclusive workplace where everyone's contributions are valued.

Salary Range

$65,000—$75,000 USD:

Oula's Commitment as an Equal Opportunity Employer:

We want you to know: You can be a great candidate even if you don't fit everything we've described above. You can also have important skills we haven't thought of. If that's you, don't hesitate to apply and tell us about yourself (especially in your cover letter – this is where you can really state your case for *why you*). We are committed to fostering diversity in our organization and building an equitable and inclusive environment for people of all backgrounds and experiences. We're taking steps to meet that commitment. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ people, veterans, and people with disabilities.