Job Details
Job Description
Role: Affiliate Marketing Manager Team: Acquisition Marketing Scope: Individual Contributor, P3 Years of
Experience:
3+ Location: Ventura, CA The Affiliate Marketing Manager at Patagonia will lead the growth and evolution of our affiliate marketing program to drive revenue, brand awareness, and customer engagement. As part of the Acquisition Marketing team, this individual will be developing a roadmap for the affiliate channel that aligns with broader business and storytelling moments.
The ideal candidate for this role has a deep knowledge of the diverse affiliate marketing ecosystem and strategies, understands the interplay of paid digital marketing channels, and is passionate
about:
facilitating relationships with brand and values-aligned partners to grow our customer base.
What you:
’ll do: Channel planning, strategy: Develop a strategic roadmap to grow the affiliate channel’s impact, aligning with Patagonia’s purpose-driven goals and seasonal storytelling priorities. Terms and deal negotiations: Negotiate and manage affiliate terms, commissions, and incentive structures to optimize revenue and brand impact.
- Recruitment and ongoing communications: Identify and recruit high-quality affiliate partners who share our values and reach relevant audiences.
Serve as the primary liaison for affiliate partners—overseeing recruitment, communications, newsletters, and product requests. Asset and content management: Collaborate with Brand and GTM teams to secure creative assets that support seasonal campaigns and eCommerce objectives. Partner with PR to seed products with key affiliates and measure performance impact.
- Forecasting and reporting: Forecast, monitor, and report KPIs across the funnel (Visits, CAC, CVR, commission rate, ROAS + brand lift/sentiment).
Infuse incrementality testing into roadmaps to inform iCPO and iROAS and adjust strategies accordingly. Endemic partnership collaboration: Contribute to endemic placement planning and own select campaign strategies in partnership with internal teams and agencies.
Who you are:
Affiliate expert: You have a strong grasp of the evolving affiliate landscape and proven success in driving revenue and brand storytelling through partnerships. Collaborative partner: You thrive in cross-functional environments, working closely with marketers, PR, and merchandisers to deliver integrated campaigns.
Clear communicator: You keep stakeholders informed, manage multiple priorities, and foster productive feedback loops. Data-driven: Proficiency in analyzing complex data sets, leveraging data to enable activations, and deriving insights that inform cohesive, unbiased stories and drive results. Mission-Aligned: You’re passionate
about:
Patagonia’s environmental mission and committed to turning customers into advocates for the planet.
Experience:
you bring: 3+ years managing affiliate programs in-house or agency. Expertise in commission models and incentive structures. Hands-on
experience:
with affiliate platforms (Impact preferred). Proficiency in web analytics tools such as Google Analytics 4, UTM tracking, and data visualization for actionable insights. Working knowledge of HTML and email design tools is a plus. Hiring Range: $97,000 – $107,000 USD Annual At Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys.
Individual pay within that range can vary for several reasons including
skills:
/capabilities,
experience:
, and available budget. Note the full pay range for this role ranges from: $87,000 - $131,000 USD Annual. The Hiring Range reflects where in the range we intend to hire for this role.
Benefits:
Patagonia offers a comprehensive
benefits:
package, including medical, dental, vision, retirement and leave of absence plans. Benefit plans may vary slightly depending on the nature of your employment. Workplace Location Overview This position is Hybrid, with a standard schedule of Tuesday - Thursday on-site and remote work on other days. Occasional additional office visits may be required for team events or critical meetings.
Employee Conduct It is the responsibility of every employee to contribute to a positive, inclusive work environment through cooperative and professional interactions with co-workers, customers and vendors. Equal Employment
Opportunity:
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law. Patagonia’s Mission Statement We're in business to save our home planet.
Our Reason for Being At Patagonia, we appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something
about:
it. Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing—as well as for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. These are silent sports. None require an engine; rarely do they deliver the cheers of a crowd.
In each, reward comes in the form of hard-won grace and moments of connection with nature. As the climate crisis deepens, we see a potential, even probable end to such moments, and so we’re fighting to save them. We donate our time, services and at least 1 percent of our sales to help hundreds of grassroots organizations all over the world so that they can remain vigilant, and protect what’s irreplaceable.
At the same time, we know that we risk saving a tree only to lose the forest—a livable planet. As the loss of biodiversity, arable soils, coral reefs and fresh water all accelerate, we are doing our best to address the causes, and not just symptoms, of global warming. Staying true to our core values during forty-plus years in business has helped us create a company we're proud to run and work for.
To stay in business for at least forty more, we must defend the place we all call home.
