Digital Marketing Specialist

Digital Marketing Specialist

The Opportunity:

The Digital Marketing Specialist supports Rio Grande’s digital initiatives including email, paid media, website content, SEO, and product optimization. We are hiring either Level 1 or Level 2, depending on experience and demonstrated skill level. This role contributes directly to building landing pages, supporting product deployment on RioGrande.com, creating emails, optimizing website sections, and improving digital performance through data-driven insights.

What You’ll Do:

• Build landing pages, update website sections, and ensure accuracy, consistency, and brand alignment across RioGrande.com
• Support product optimization, including metadata, product descriptions, content accuracy, and smooth deployment to the website
• Build and manage HubSpot emails, landing pages, workflows, and basic automation
• Execute paid advertising tasks and assist in building targeted campaigns
• Support SEO improvements, including metadata updates, link checks, keyword application, and content optimization
• Partner with the Marketing Analyst to monitor performance, track KPIs, and prepare reports
• Collaborate with the Integrated Marketing team and Brand & Creative team to align digital assets with campaign goals
• Assist in A/B testing and contribute to optimization recommendations
• Make data-driven decisions and translate insights into actionable marketing strategies

What You’ll Need:

Level 1 Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 1 to 2 years of digital marketing or website content experience
• Experience with HubSpot or similar marketing automation tools preferred
• Basic understanding of SEO, landing page structure, and digital analytics
• Strong attention to detail and willingness to learn
• Excellent communication and collaboration skills
• Ability to manage time effectively and adapt to changing priorities

Level 2 Qualifications:

• 3 to 5 years of experience owning and optimizing digital marketing channels
• Strong experience building landing pages, updating website sections, and improving product content
• Proficiency in HubSpot (or other marketing automation tools), Google Analytics, SEO tools, and content management systems
• Ability to analyze data and provide actionable recommendations
• Creative problem-solving and adaptability in a fast-paced environment
• Strong interpersonal skills and ability to collaborate across teams

Working Environment/Schedule:

• Standard office hours in an office setting with hybrid potential

The successful candidate will enjoy a rewarding, challenging, and principled work environment.  For more information about us please visit: www.riogrande.com [http://www.riogrande.com]

Rio Grande is a Metal Free environment within our operations areas.

Diversity, Equity, Inclusion and Belonging:

• Guided by our core values, Rio Grande is committed to treating all people with dignity and respect. We are an equal-opportunity employer with a zero-tolerance policy for harassment or discrimination of any kind. As an advocate for equity and equality, we hire, train, and promote qualified people of all backgrounds. We consider employment candidates without regard to race, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other underrepresented class. We value our associates and have won the yearly Healthiest Places to Work and Family Friendly Business awards on multiple occasions.

The Reward:

Rio Grande provides a generous benefit package for full-time (30+ hours a week) associates that includes:

• Medical plan with low premium rates and no high deductible (includes dental and vision) and telemedicine
• 401(k) matching program
• Paid time-off benefits, plus an additional seven paid holidays
• Paid life insurance and optional additional life insurance
• Long-term and short-term disability
• Flexible spending account
• Pet insurance
• Tuition reimbursement
• On-site gym and company wellness program
• Bereavement leave
• Employee discounts at Rio Grande
• Local and national discounts on various travel and entertainment
• Competitive compensation, including an opportunity to share in the profits

Our associates strive for joint accountability. We work together for the success of our stakeholders, and we provide a thoughtful, fun, and creative environment to support them. We encourage professional and personal development through a variety of training opportunities and a focus on promoting from within.

The Company:

• Established in 1944, Rio Grande, a Berkshire-Hathaway manufacturer/distributor, has thousands of valued customers around the world. We are a principle-based company with a highly evolved team-based environment. We can show you how a profoundly effective organization lives these values every day. You can find our guiding principles, The 3 R’s, Respect, Responsibility and Results, on our website as well as information about our community support and how we protect the environment.

Within our 186,000 sq. ft., solar-powered facility, with covered parking, Rio Grande has sales, marketing, supply chain, IT and administrative offices, a climate-controlled distribution center with more than 40,000 items, and a comprehensive, well-equipped manufacturing operation. Manufactured products include jewelry-making equipment (from basic tools to highly sophisticated induction casting machines) and jewelry components—both die-struck and cast. Capabilities include CAD/CAM, casting, stamp and form, metal finishing, CNC machining, manual milling, tool & die and electronics/mechanical assembly.