Marketing Analyst

Marketing Analyst

The Opportunity:

The Marketing Analyst provides actionable insights to support Rio Grande’s marketing strategy, channel performance, and product initiatives. This role transforms data into clear, meaningful reporting and works closely with Merchandising, Sales, and the Marketing team to ensure campaign and channel decisions are rooted in accurate analysis. The Analyst focuses on building dashboards, maintaining reporting accuracy, identifying trends, and supporting cross-functional teams with data that connects marketing activity to customer behavior and business priorities.

What You’ll Do:

• Build,maintain, and improve dashboards to provide leadership with actionable insights that drive marketing strategy andoptimizechannel performance
• Analyze marketing data to uncover trends and patterns that inform campaign decisions and enhance ROI
• Collaborate with Merchandising and Sales to align product and customer insights with broader businessobjectivesand growth targets
• Deliver audience segmentation and customer insights that shape targeting strategies and improve engagement outcomes
• Partner with the Integrated Marketing team to evaluate campaign effectiveness and guide resource allocation for maximum impact
• Ensure reporting accuracy and data integrity tomaintaintrust in decision-making and compliance with measurement standards
• Prepare clear summaries and visualizations that translate complex data into strategic recommendations for stakeholders
• Design and interpret A/B tests tovalidatemarketing hypotheses andoptimizecampaign performance

What You’ll Need:

• Bachelor’s degree in Marketing, Data Analytics, Business Intelligence, or a related field
• 3+ years of experience in marketing analytics, business intelligence, or related roles with proven ability to translate data into actionable insights
• Proficiencyin Power BI, Google Analytics, and HubSpot reporting
• Advanced Excel skills, including pivot tables and complex formulas
• Familiarity with SQL for data querying a plus

• Understanding of CRM systems, marketing automation platforms, and attribution modeling
• Ability toidentifytrends,optimizecampaigns, and measure ROI effectively
• Knowledge of A/B testing methodologies and interpretation of results
• Strong data storytelling and visualization skills to influence decision-making
• Excellent communication skills for presenting insights to non-technical stakeholders
• Strong problem-solving, critical thinking, and time management abilities
• Comfortable collaborating across cross-functional teams

Schedule/Work Environment:

• Standard office hours in an office setting with hybrid potential.

The successful candidate will enjoy a rewarding, challenging, and principled work environment.  For more information about us please visit: www.riogrande.com [http://www.riogrande.com/]

Rio Grande is a Metal Free environment within our operations areas.

Diversity, Equity, Inclusion and Belonging:

• Guided by our core values, Rio Grande is committed to treating all people with dignity and respect. We are an equal-opportunity employer with a zero-tolerance policy for harassment or discrimination of any kind. As an advocate for equity and equality, we hire, train, and promote qualified people of all backgrounds. We consider employment candidates without regard to race, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other underrepresented class. We value our associates and have won the yearly Healthiest Places to Work and Family Friendly Business awards on multiple occasions.

The Reward:

Rio Grande provides a generous benefit package for full-time (30+ hours a week) associates that includes:

• Medical plan with low premium rates and no high deductible (includes dental and vision) and telemedicine
• 401(k) matching program
• Paid time-off benefits, plus an additional seven paid holidays
• Paid life insurance and optional additional life insurance
• Long-term and short-term disability
• Flexible spending account
• Pet insurance
• Tuition reimbursement
• On-site gym and company wellness program
• Bereavement leave
• Employee discounts at Rio Grande
• Local and national discounts on various travel and entertainment
• Competitive compensation, including an opportunity to share in the profits

Our associates strive for joint accountability. We work together for the success of our stakeholders, and we provide a thoughtful, fun, and creative environment to support them. We encourage professional and personal development through a variety of training opportunities and a focus on promoting from within.

The Company:

• Established in 1944, Rio Grande, a Berkshire-Hathaway manufacturer/distributor, has thousands of valued customers around the world. We are a principle-based company with a highly evolved team-based environment. We can show you how a profoundly effective organization lives these values every day. You can find our guiding principles, The 3 R’s, Respect, Responsibility and Results, on our website as well as information about our community support and how we protect the environment.

Within our 186,000 sq. ft., solar-powered facility, with covered parking, Rio Grande has sales, marketing, supply chain, IT and administrative offices, a climate-controlled distribution center with more than 40,000 items, and a comprehensive, well-equipped manufacturing operation. Manufactured products include jewelry-making equipment (from basic tools to highly sophisticated induction casting machines) and jewelry components—both die-struck and cast. Capabilities include CAD/CAM, casting, stamp and form, metal finishing, CNC machining, manual milling, tool & die and electronics/mechanical assembly.