Director, eCommerce - SOREL Brand

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

ABOUT:

THE POSITION The Director of (North America) Ecommerce is responsible for developing and overseeing the site operations for SOREL North America Ecommerce businesses. This position will lead and manage the implementation of site strategies and the comprehensive Ecommerce functions to drive revenue and increase the health and long-term growth of SOREL.com and SOREL.ca.

This role is responsible for defining and delivering a best-in-class consumer

experience:

for SOREL.com and SOREL.ca consumers that will increase consumer affinity, drive engagement, and ultimately drive sales. This includes the oversight for every consumer journey touchpoint for the Ecommerce channel. The Director of Ecommerce is a critical piece of the long-term SOREL.com and SOREL.ca growth strategy.

The person is part of the SOREL Marketing and Ecommerce leadership team and has a seat at the table for making short and long-term decisions that have significant impact the SOREL brand and business. This role reports to the SOREL VP, Direct-to-Consumer HOW YOU’LL MAKE A DIFFERENCE Leads the creation and execution of consumer sales programs and strategies to generate online sell-through of SOREL footwear.

• Provides leadership in the identification of specific and appropriate opportunities to grow the eCommerce business through the targeted use of analytics.

Influences cross-functional and cross-enterprise teams to develop and execute a comprehensive web strategy; defines the scope, business

requirements:

, budget, KPIs, benefit analysis and cost justification for strategic projects to support business needs.

• Develop and execute conversion rate optimization strategies that lead to improvement in key business metrics such as gross-margin, customer acquisition and retention, and sales productivity Oversees Ecommerce marketing strategies and implements objectives to drive customer acquisition, sales, and retention.
• Oversees Ecommerce Merchandising to ensure seasonal merchandising assortments are supported and promotional plans are optimized for maximum sale potential Works with Corporate development teams to advocate, leverage, and recommend web tools and technologies that will enhance a seamless customer

experience:

, driving an increasing rate of repeat visitors and conversion.

• Develop and refine digital project roadmap, identifying short, medium, and long-term opportunities to improve and lead Ecommerce strategy.

Works in partnership with Brand Marketing to influence go-to-marketing strategies that ensure a cohesive brand

experience:

• Evaluates website performance, assesses results, and makes continuous improvements by examining web data and making recommendations to internal business partners to evolve site content and web tools to maximize effectiveness.

Identifies needs for new technologies and works with both the Director, Technology and Director, Product Owners to develop

requirements:

through implementation.

• Develops strong working relations with our third-party solution providers to collaborate and develop strategies that maximize return on investment.

YOU ARE Detail-oriented with the ability to deep-dive into data to understand key trends and opportunities. Able to pivot strategically based on performance.

• Organized and able to communicate and educate stakeholders.

A sharp, critical thinker with effective problem-solving

skills:

Able to inspire others across the organization and thrive in a dynamic, fast-paced, high growth environment. An exceptional communicator with strong presentation and interpersonal

skills:

Able to express your ideas and influence cross-functionally at all levels. Must demonstrate an astute understanding of the changing digital commerce landscape, with particular focus on digital operations, development, and vendor partners experts. YOU HAVE 8+ years of progressive eCommerce Operations, Merchandising, Marketing, Development and/or a combination of this

experience:

5+ years of

experience:

with an apparel and/or footwear retail brand and/or retailer. Footwear

experience:

strongly preferred*

Experience:

in a leading role, owning and managing comprehensive site strategy and planning for day-to-day Ecommerce business operations.

Experience:

influencing senior leadership and quantifying results for consumption by various levels within the business. Expert MS Excel

skills:

including the ability to use formulas, functions, pivot tables and charts.

Experience:

with web analytics software. Proven ability to work within and lead a high-performing team. Current and working knowledge of eCommerce platforms and processes. Knowledge of the footwear industry, retail dynamics, and consumer buying patterns. Excellent organizational and presentation

skills:

and attention to detail required. Detail-oriented, with the ability to deep-dive into data to understand key trends and opportunities. #LI-JC1 #SOREL #Hybrid This job

description:

is not meant to be an all-inclusive list of duties and

responsibilities:

, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal

opportunity:

employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.

https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we’re proud to offer regular full-time employees a

benefits:

package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.

Benefits:

that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).

In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness

benefits:

, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested. At SOREL, we aspire to seize opportunities and make bold statements.

We’re not satisfied unless we’re exhausting all possibilities. Our passion for improvement comes with a sense of urgency, we are relentless in finding the best solutions possible. We question, explore, disrupt and lead, all while looking for ways to be better. Learn more

about:

how SOREL acts with purpose while making sure every decision is made with absolute intention.