Senior Product Manager 2

Who We Are The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You’ll Come In:

The Farmer’s Dog is looking for a customer-obsessed Senior Product Manager for our Account group. You will lead a cross-functional pod to create a seamless plan management experience for our customers, synthesizing a wide variety of data (quant and qual) to build cross-platform and even omnichannel experiences that guide customers to the right plan for their dog (puppies, seniors and many more segments) as their needs change. Here at The Farmer’s Dog plan management includes everything from better understanding how customers feed their dogs so that we can recommend the best products and portions for them to helping customers manage orders in a way that fits their preferences/lifestyle. You’ll distill these insights into an actionable product roadmap, then scope, build, and ship high-impact features that meaningfully improve the digital experience and retention by improving the lives of our customers and their four-legged companions. You will be working alongside a small group of stellar engineers, designers and lifecycle marketers to bring experiences to life in impactful iterations, broken down from a holistic vision spanning our physical and digital experiences that you use as your guiding light.

A day won’t pass without you talking to your customers and team, as that’s the true test of whether we are inventing on our customers’ behalf and delivering useful and joyful experiences. One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You'll Make An Impact

• Lead with a vision for your areas of the account, then identify both high-potential bets and high-certainty iterative improvements to move the needle

Partner hand-in-hand with product design, engineering, data analytics, leadership and other key stakeholders to ensure space to get them done

• Lead the ideation, development, testing and launch of joyful experiences that improve the holistic experience and retention, including experimenting with segmentation, personalization and recommendations

Leverage quantitative and qualitative data to deeply understand the customer journey across all segments, mindsets and personas. Use this data to develop compelling hypotheses for experimentation Be the lead analyst on your pawd on everything data, from impact / prioritization assessments to comprehensive analysis plans. Elicit the support of specialized data scientists and analysts when needed

Run customer interviews, concept testing and usability testing with our product design group to ensure that you can represent our customers inside and out Partner with folks across the organization to ensure a cohesive experience across all of our digital AND physical products for new customers Be your pawd’s strongest advocate! You will be in the nitty-gritty of developing new products with your pawd, acting as their greatest champion across TFD

We're Excited About You Because You have 5+ years of product management experience, including at a subscription-based eCommerce company. Bonus points for experience with physical x digital products and extensive startup experience! You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions

You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail You have a demonstrated track record of distilling insights from data, especially connecting physical world behaviors and events to customer retention to define features that improve the customer experience

You are a skilled and creative user of tools and resources that help define customer needs and the features we should build to improve retention, personalization, and the overall digital + physical experience You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision-making

You have a customer-centric mentality and experience collaborating with design, engineering, brand, and operations You strongly believe PMs work for the team, not the other way around You love dogs Office Guidelines We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy:

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.

We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.

We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive. A Few of Our Best Benefits Dog-friendly office in Greenwich Village Market-competitive compensation and equity packages Comprehensive Healthcare, Dental, and Vision Company supported mental health benefits

12 week paid parental leave Competitive 401k plan with company match Flexible PTO Discounted fresh food for your pup Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $165,000 to $180,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact humansops@thefarmersdog.com.

We're Here to Help We’re happy to answer any questions you may have about the position or our hiring process - please reach out at careers@thefarmersdog.com.