Director of Marketing Communications

SUMMARY:

The Director of Marketing Communications leads the development and execution of Traditional Medicinals’ brand narrative and external marketing communications, rooted in our purpose and values, to grow TM’s business and create deep consumer connections.

This role is responsible for shaping how our brand shows up in the world through brand storytelling, PR, content, and channel strategy, while working in close partnership with Corporate/Internal Communications to ensure alignment, consistency, and clarity across enterprise, employee, and consumer-facing moments. Primary external audiences include retailers, customers, consumers, and media.

Success in this role requires strong collaboration, operating effectively within clearly defined roles and responsibilities, and the ability to lead through influence across functions.

ESSENTIAL FUNCTIONS:

• Lead TM’s brand narrative and external marketing communications strategy to support business growth, ensuring a clear, compelling, and purpose-led story across PR, social media, digital platforms, influencers, and brand content.

Elevate TM’s brand profile through earned media and brand-led PR, including media relations, influencers, speaking engagements, and industry visibility, in coordination with cross-functional partners and agency teams. Partner closely with Corporate/Internal Communications to align brand messaging with enterprise, leadership, and employee communications, ensuring consistency while maintaining clear ownership of marketing-led channels and audiences.

• Develop and steward message frameworks and brand storytelling standards that enable teams to communicate with clarity, cohesion, and speed across key moments and initiatives.
• Collaborate across Marketing, Impact and Engagement team (Social Good, Sustainability), Sourcing and other internal partners to ensure brand communications authentically reflect TM’s purpose, values, products, and impact.

Partner with Corporate/Internal Communications on issues management, executive communications, and other non-marketing external communications as needed. People Leadership

• Provides leadership and oversight for a Marketing Communications team; team structure and direct reports may evolve based on business needs.

REQUIREMENTS:

Experience/Education:

Bachelor’s degree in communication, marketing, or general management 10+ years related experience, including progressive leadership experience at the Director level or equivalent CPG/Food industry experience strongly preferred A genuine commitment to TM’s purpose to inspire deeper connections to plant wisdom in service of people and the planet, with the ability to lead hearts and minds through connection to purpose

• Demonstrated mastery of brand and external communications, with strong fluency in partnering on internal and enterprise communications to ensure alignment across audiences and channels

Outstanding written and verbal communication skills. A proven storyteller who can connect narrative to brand and business outcomes Conceptual, creative thinker who can thrive in a fast-paced environment Proven ability to allocate resources (people and budget) to deliver projects on time and on budget

Strong strategic thinking skills with a demonstrated ability to turn strategies into action

• Demonstrated ability to work collaboratively with cross-functional teams, resulting in clear decision-making and action
• Demonstrated ability to lead through influence in a matrixed organization

Proven ability to develop and cultivate strong internal and external relationships Travel Requirements. Occasional travel required, up to 1–2 times per quarter, depending on business needs

Office Hours/Location:

This position is based in Rohnert Park, CA. Office hours are Monday through Friday, 8:30 – 5:00 pm. This is a hybrid role offering the flexibility to occasionally work remotely. Expected in-offices days are Tuesday, Wednesday and Thursday. Subject to change. Remote candidates will not be considered for this role.

Physical/Mental Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.

Traditional Medicinals, Inc. and its subsidiaries are proud equal-opportunity employers. We wholeheartedly embrace authenticity, diversity, and people's differences. We acknowledge, celebrate, and support individuality to the great advantage of our consumers, our stakeholders, our products, and the planet. We are committed to building an inclusive workplace for all our people.

We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Compensation range is $160,000 - $210,000:

Compensation is determined based on non-discriminatory, business-related factors, including but not limited to, training, experience, education and/or professional certifications, geographic location, and market data.: