Director, DTC Merchandising (TNF AMER)

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious

about:

new ideas, places, and people. So, before we get to the job details, take a minute to learn a little more

about:

us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you. To learn more

about:

our values and our culture, visit The North Face Careers or www.thenorthface.com. Director, DTC Merchandising – TNF (AMER) What will you do? A day in the life of a Director, Direct-to-Consumer Merchandising at The North Face looks a little like this. The Director of Direct-to-Consumer (DTC) Merchandising is a strategic leader responsible for driving the merchandising vision, strategy, and execution across all DTC channels—including owned retail stores and eCommerce.

This role ensures that product assortments, pricing strategies, and inventory plans align with brand goals, consumer insights, and financial targets. The ideal candidate is a data-driven merchant with a deep understanding of consumer behavior, market trends, and omnichannel dynamics. Let’s break down that day-in-the-life a bit more.

Strategic Leadership Develop and execute the DTC merchandising strategy to drive revenue, margin, and brand equity. Partner with cross-functional teams (Planning, Marketing, Product, Digital, Retail Operations) to align on seasonal strategies and go-to-market plans.

• Lead the creation of consumer-centric assortments tailored to channel-specific needs.

Assortment & Line Planning Own end-to-end seasonal line planning for DTC channels, ensuring optimal product mix and depth.

• Analyze historical performance and market trends to inform future assortments.
• Collaborate with Global Merchandising and Product teams to influence product development based on DTC insights.

Channel Optimization Tailor merchandising strategies for eCommerce and retail stores, balancing global consistency with local relevance.

• Drive localization strategies where appropriate to meet regional consumer needs.

Team Leadership Lead and develop a high-performing merchandising team, fostering a culture of innovation, collaboration, and accountability.

• Mentor team members and build merchandising capabilities across the organization.

Analytics & Performance Monitor and analyze sales, margin, inventory, and consumer data to inform decisions and optimize performance. Partner with Planning and Allocation to ensure inventory is aligned with demand forecasts and channel needs. What do you need to succeed? We all have unique

skills:

that we bring to work and celebrate every day. For this role, there are foundation

skills:

you’ll need to succeed and excel. Additionally, while formal

education:

in a related field is great to have, we are most interested in your 10+ years of merchandising

experience:

, with at least 5 years in a leadership role within DTC or omnichannel environments. The foundation

skills:

you will need in this position are:

Experience:

in apparel, footwear, or lifestyle brands. Familiarity with global merchandising and regional market dynamics.

Experience:

working in matrixed organizations with both wholesale and DTC channels. Proven success in building and executing merchandising strategies that drive growth. Strong analytical

skills:

and proficiency in merchandising systems and tools. Excellent leadership, communication, and cross-functional collaboration

skills:

Passion for consumer

experience:

and brand storytelling. Location requirement: Denver, Colorado Now WE have a question for YOU. Are you in? Hiring Range: $172,800.00 USD - $216,000.00 USD annually Incentive Potential: This position is eligible for additional

compensation:

awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional

compensation:

eligibility for this position will be provided during the recruiting and interview process.

Benefits:

at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVF

benefits:

.com and by clicking Looking to Join VF? Detailed information on your

benefits:

will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific

compensation:

for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment

opportunity:

for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance

requirements:

, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®.

Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.

VF is an equal employment

opportunity:

employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of

opportunity:

, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility

requirements:

under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.

If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.