Performance Media Strategist

L.L.Bean Inc.
Remote friendly

We invite you to be part of our team of trailblazers dedicated to helping people discover and enjoy the outside. Come join us. Because on the inside we’re all outsiders. And if it’s outside, we’re all in.

L.L.Bean has something for anyone who wants to build a successful career. Love of the outdoors is a common thread among our employees, whether they enjoy active outdoor interests or more casual, relaxed weekend activities. And we’re as passionate about marketing as we are about the outdoors. While we let tradition guide us, we are on the cutting edge of digital marketing, leveraging existing & new technologies to drive revenue and buyer growth for the business.

The Performance Media Team is looking for a skilled marketing / SEM professional to join our growing team as a Performance Media Strategist. This role is based at our corporate headquarters in Freeport, Maine. Working remotely may also be acceptable.

This position includes responsibility for managing & optimizing L.L.Bean's paid search marketing program and product data feeds, while also collaborating with internal/external partners to unlock opportunities across our digital marketing programs. While this is the initial vision of the role, the responsibilities may evolve based on the skills the right candidate brings to the role.

This is a highly visible role supporting the digital marketing programs which enable our industry-leading direct advertising campaigns that drive significant revenue and buyers for the company. Additional responsibilities include reporting, program analysis/management, financial reconciliation, and support across marketing campaigns. This role will work closely with Performance Media program owners to drive cross-channel learnings, creating an additional area of opportunity for the right candidate.


  • Ensure effective day-to-day management, optimization, and longer-term strategies of performance media programs and data feeds with the ability to plan, implement, analyze, and optimize quickly and efficiently with minimal guidance

  • Support domestic direct response marketing campaigns

  • Analyze campaign performance relative to financial goals

  • Can perform daily campaign optimization and make informed bidding decisions

  • Create, update, and socialize iterative program testing agenda

  • Develop and maintain reports and campaign summaries for broad consumption across the marketing department and senior leadership

  • Inform and educate partners across Marketing, IS, Analytics, Creative, Merch, Supply Chain, etc. on insights and opportunities as learnings are developed

  • Develop and foster relationships with key internal and external stakeholders including platform and feed vendors to drive program performance improvements

  • Seek out opportunities and stay current on all relevant partner product updates (both functionality and new formats), best practices, and road maps

  • Work closely with internal stakeholders, LLB leaders, and with our platform partners (Google, Meta, Microsoft, etc.) to drive updates and improvements to media programs

Health and Safety Requirement: Ensures compliance with the L.L.Bean Comprehensive Health and Safety program by knowing and following all safety guidelines, policies, procedures and expectations. Take immediate and appropriate action to rectify any unsafe conditions. Ensure compliance of front-line employees with comprehensive health and safety program.


  • 2-4 years of direct-to-consumer performance media experience, such as feeds, ad tech, marketing operations, paid search, paid social, display, and affiliates preferred

  • Ability to plan and execute large-scale digital marketing campaigns

  • Firm grasp on digital marketing theories, techniques, and strategies

  • Strong analytical skills with the ability to interpret data and develop action plans

  • Comfortable extracting compelling performance insights and summaries from complex data sets

  • Experience preferred in product data feeds management, marketing operations & technology, Excel, Google Ads, Google Merchant Center, and site analytics tools such as GA4

  • Experience running omni-channel direct response campaigns / Paid Search programs a plus

  • Familiarity with CRM tools used to connect first party data to marketing platforms (e.g. LiveRamp)

  • Strong bias for action – ability and drive to take ideas from conception to execution with minimal oversight

  • Resourceful and self-motivated approach to work, with an interest in learning and growing professionally at L.L.Bean

  • Exceptional attention to detail, thorough, analytical, and independent

  • Excellent communications skills, both oral and written

  • Proactive and positive team player

Education: BA/BS or equivalent

Experience: 2-4 years preferred

Much has changed since our start in 1912, but the important things remain the same. The values that the company's founder, L.L. Bean (Leon Leonwood Bean) was raised to believe in were simple and deeply ingrained. Nature is something to be revered. Family ties are a priority. Being neighborly is a matter of course. And "do unto others" is not just a saying but a way of life. When L.L. launched his company, he believed so strongly in the Golden Rule that he made it the foundation of his business.

In 2015, L.L.Bean landed a spot on the FORTUNE 100 Best Companies to Work For® list. In part, this honor is due to the corporate culture and unique benefits we offer our employees:

  • An excellent total compensation package

  • Health care, including domestic partner and family coverage, across medical, dental, and vision

  • Flexible spending accounts for health and dependent care

  • Life insurance, including domestic partner and dependent coverage

  • Outdoor experience days in addition to paid vacation and personal time

  • Discounts on L.L.Bean merchandise and Outdoor Discovery Program adventures

  • Employee store

  • Equipment loan program from the Employee Use Room

  • Tuition reimbursement

  • Access to L.L.Bean cabins and tent sites at Rangeley Lake for personal use

We recognize the importance of diversity in creating a better world and a stronger organization. L.L.Bean is an equal opportunity employer.

If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan. Because, when it comes to the outside—we’re all in. Visit llbeancareers.com to learn more.

Being outside brings out the best in us, no matter where we come from or what we believe. At L.L.Bean, we value individual differences and encourage our co-workers to be themselves – because  the uniqueness of each individual makes L.L.Bean better.

This job is closed.