Senior Parking Strategy Manager

Job Overview

The Sr. Parking Strategy Manager drives the evolution of Prebooked Parking Online and commercial strategy for DFW Airport’s parking and ground transportation business.  Under direction of the AVP Parking Yield Management, develops data-driven business cases and executes the product roadmap to increase parking revenue and retention, improve operational efficiency, and deliver a seamless customer journey.  Closely monitors advances in transportation trends, parking technologies, and consumer behavior to keep DFW on the forefront.  Fuels innovation across digital channels, pricing models, customer experience, and data analytics.

What you will be doing:

• Leads and delivers the overall parking product strategy and roadmap, aligning product development with revenue goals, customer experience, and operational priorities across digital and physical platforms.
• Partners with Technology Services and Marketing to improve the Prebooked Parking Online booking journey and launch new product initiatives.
• Develops and manages Prebooking Parking Online product offerings that incorporate dynamic pricing and real-time customer engagement, using digital, artificial intelligence and physical platforms to maximize revenue opportunities.
• Builds comprehensive business cases, communicating rationale to internal stakeholders and representing Parking Yield Management on project execution teams.
• Measures customer satisfaction, Net Promoter Score, and PPO interventions metrics (e.g., call rate, refund rate). Identifies opportunities to improve parking customer experience.
• Collaborates with large DFW corporate customers to stimulate Prebooking Parking Online awareness, managing corporate programs.
• Leverages advanced analytical approaches to guide product strategy, optimize parking yield, and maximize revenue.
• Grows Prebooking Parking Online awareness in the DFW area, measures parking market share, and incorporates new data tools to learn more about DFW-originating customers.
• Analyzes business performance metrics and customer behavior data to inform A/B testing strategies and drive customer acquisition, retention, and lifetime value.
• Manages customer feedback and loyalty strategies to inform product improvements, retention initiatives, and revenue impact analysis.
• Monitors market trends, competitive activity, and emerging technologies to ensure DFW’s parking products remain innovative, relevant, and competitive.

What you need:

• Bachelor’s degree in Business, Economics, Engineering, Mathematics, or a related field.
• Five (5) or more years of experience in corporate strategy, management consulting, brand management, revenue management, or a related field.

• Any equivalent combination of education and/or experience may be substituted for the above.

Desirable:

• Master’s degree in a related field.
• Experience in commercial strategy, corporate finance, or analytics
• Knowledge of product management principles, AI/ML tools, and data forecasting techniques.
• Experience working within a large hub airport, airline, or the travel industry.

About Us

We are Dallas Fort Worth International (DFW) Airport-one of the most successful airports in the world by any definition. We are recognized for our innovation, leadership, drive for excellence and talented employees.

Our success is made possible because of the diverse talents of over 2,100 employees who champion our mission of providing an exceptional airport experience to our customers and connect our community to the world. We are looking for the best talent to join us and help reimagine what an airport can be.

Bring your talents to DFW. Live and work with purpose.