Smartwool Global Brand Marketing Manager

Remote friendly

The Smartwool Global Brand Marketing Manager is a pivotal role within the brand, designed for someone who passionate about both the art and science of marketing. In this role you will support the development of seasonal marketing plans, starting with the first unlock of a consumer insight and ending with the global delivery of the campaign toolkit to each region. In this role you will have the opportunity to work cross functionally with key stakeholders in product, creative, merchandising, marketing, and sales.

Join the Smartwool Family

We make Merino wool socks and apparel to fuel adventures outside. Because we want to help you go far and feel good. As a company, we live by our values, every day: Openness We strive to be more transparent every day. From sharing more about our supply chain to simply letting people know the direction we plan on heading; we want to build and maintain trust with our customers and friends. Advocacy We believe in doing everything we can to sustain and preserve our one-of-a-kind, awe-inspiring environment. From building trails to partnering with organizations that protect nature, the Smartwool community wants to help give everyone the opportunity to experience the joy of the outdoors. Action We relentlessly pursue our goals. It’s one thing to say something and it’s another to do the thing you say. We want to back our desires with actions that put things in motion. We know that the most difficult problems are always the most rewarding to solve. Inclusivity We believe that the outdoors belongs to no one and, at the same time, to everyone. We believe in being compassionate, actively kind, generous, and accountable to everyone. What’s the good of creating all of this if we can’t share it? Fun-Loving We got into this whole thing (socks, base layers, etc.) because it’s fun to be outside. We hope to never lose sight of the thing that inspired us to create all of this—the joy of being in wild places. We want our gear and culture to inspire joyful, spontaneous, and wild moments in the outdoors for everyone, including ourselves.

Global Brand Marketing Manager

How You Will Make a Difference

What you will do:

GTM management: Support the implementation and timely execution of the marketing GTM process. Work cross functionally with key stake holders to align during seasonal gates.

Tactical Activation: Oversee GTM tactical planning through to regional hand over. This may include any relevant product packaging, workbook marketing pages, fixture direction, or other assets necessary to bring an innovation fully to market.

Budget Management: Manage monthly and annual budgets for Global Brand Marketing.

Brand Health Tracking: Monitor brand health indicators, working with the larger

VF team on platform integration. Implement new methods to capture additional consumer feedback.

Collabs: Work with product to manage the brand collaboration projects, including how, when, and in which regions they get brought to life.

How you will do it:

Adapt: Stay on top of and ahead of trends, market changes, and regional nuances that can support the advancement of the brands position and relevance.

Analyzing Consumer Insights: Work with partners in developing consumer insight testing. Ensure all strategic and tactical plans are founded on research findings, setting baselines measurements and tracking results against customer purchase drivers. Work closely with cross functional partners to identify outdoor trends and opportunities for growth.

Building Relationships: Work with regional sales, marketing, and merchandising teams to ensure internal alignment against all brand marketing strategies at every gate. Responsible for regional share outs and feedback. Build strong partnerships and establish credibility with the internal and external team based upon a demonstrated collaborative approach, leadership skills and experience.

What success looks like:

Timely delivery of all seasonal assets to each region and timely feedback implemented at each gate. High usage rate of toolkits within each region.

Developing a loop of insight gathering, concept testing, and feedback that can be implemented each season to validate product and campaign success ahead of launch providing future predictability around brand growth and market success.

You become the owner and expert in the Smartwool aspiration consumer, gathering and communicating consumer data that unlocks new innovations.

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

  • What we expect you already know:
  • BA or BS degree in Business, Marketing or related field of study and 5+ years of progressive marketing experience, preferably in the outdoor or related industry.
  • Experience leading global GTM processes
  • Stellar written, visual, and verbal communication skills
  • Understanding of product development and visual brand identity preferred
  • Experience conducting and analyzing consumer research
  • Proven collaboration skills with the ability to work cross functionally across various global regions
  • Proven skills in managing agency/vendor partners, including negotiating and managing fees and directing/evaluating brand communications campaigns.
  • Drive innovative and integrated ideas and strategy, effectively communicating consistently across all sales and marketing channels.

What we will teach you:

  • In-dept understanding of Smartwool and the Smartwool aspirational consumer
  • Product development and material innovation knowledge necessary from a marketing POV
  • Advanced data interpretation skills and programs, including brand health tracking.
  • Experience in working with a global leadership team, including long range innovation planning.
  • To dive deep into our fun and dynamic culture where the work you do will shape the future of a beloved outdoor brand.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

We just have one question. Are you in?

Hiring Range:

$95,040.00 USD - $118,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.