UU Student - Computer
The University of Utah
On-site
Salt Lake, Utah, United States
Job Summary
Position Overview: The Social Media/Visibility Coordinator will oversee and grow the U- EXPLORE and Department of Parks, Recreation, and Tourism’s Instagram presence. This role is responsible for curating and posting high-quality visual content, implementing a growth strategy aligned with Instagram best practices, and fostering engagement with current and prospective students. This position will also be required to hang posters on campus. The Coordinator will have access to U-EXPLORE’s SmugMug library (https://nrluutah.smugmug.com/), which contains curated photography and a bit of short-form video clips from U- EXPLORE courses. Photos and videos highlight students in action, Utah’s landscapes, and the spirit of outdoor adventure—ideal for reels, stories, and posts. About U- EXPLORE : U- EXPLORE connects University of Utah students with Utah’s unique landscapes through experiential learning in outdoor recreation, environmental awareness, public land policy, and leadership. We hope to develop teams of friends that support students’ experience and affinity for the University. We believe that the outcomes of participation in U- EXPLORE courses support student physical, mental, emotional, and social health. We use social media to showcase these opportunities, inspire students to get outside, and build a community around shared outdoor experiences. About the Department of Parks, Recreation, and Tourism: The Department of Parks, Recreation, and Tourism at the University of Utah prepares students to lead in outdoor recreation, tourism, sport, and community-based recreation fields. Located in the College of Health, the department combines classroom learning with hands-on experiences in Utah’s unparalleled natural landscapes. Students gain skills in leadership, sustainability, program management, and public land policy while building strong professional networks. Faculty are leaders in research and practice, connecting students to cutting-edge ideas and career opportunities. With its unique setting and engaged community, the department offers an exceptional place to learn, explore, and make an impact.
Responsibilities
Content Strategy & Growth Develop and implement a strategy to increase Instagram followers, reach, and engagement. Apply Instagram best practices including consistent posting, use of relevant hashtags, tagging partners, and active audience engagement. Incorporate U-EXPLORE’s brand voice: adventurous, inclusive, and educational. Posting & Scheduling Feed Posts (Photos/Carousels): 2–3 per week, featuring high-quality images from SmugMug with engaging captions tied to program themes (adventure, leadership, public lands, student experience). Stories: 3–5 per week, with a focus on timely updates, behind-the-scenes glimpses, interactive polls or Q&As, and user-generated content (resharing tagged student posts). Reels: 1–2 per week, built from short video clips in SmugMug, highlighting outdoor recreation skills, course trips, and dynamic student moments. Maintain a monthly content calendar to balance themes and ensure consistent coverage. Asset Management: Curate and edit content directly from SmugMug, using both photos and short videos provided through the U- EXPLORE Photo Program. Format visuals to meet Instagram’s standards: vertical orientation for reels/stories, high-resolution square or portrait crops for posts. Select content that emphasizes diversity of students, landscapes, and activities. Engagement & Community Building Respond to comments and direct messages promptly and professionally. Tag and engage with University of Utah accounts, outdoor industry partners, and student organizations. Track Instagram analytics (reach, impressions, engagement rate) and prepare a monthly report to guide growth strategy.
Position Overview: The Social Media/Visibility Coordinator will oversee and grow the U- EXPLORE and Department of Parks, Recreation, and Tourism’s Instagram presence. This role is responsible for curating and posting high-quality visual content, implementing a growth strategy aligned with Instagram best practices, and fostering engagement with current and prospective students. This position will also be required to hang posters on campus. The Coordinator will have access to U-EXPLORE’s SmugMug library (https://nrluutah.smugmug.com/), which contains curated photography and a bit of short-form video clips from U- EXPLORE courses. Photos and videos highlight students in action, Utah’s landscapes, and the spirit of outdoor adventure—ideal for reels, stories, and posts. About U- EXPLORE : U- EXPLORE connects University of Utah students with Utah’s unique landscapes through experiential learning in outdoor recreation, environmental awareness, public land policy, and leadership. We hope to develop teams of friends that support students’ experience and affinity for the University. We believe that the outcomes of participation in U- EXPLORE courses support student physical, mental, emotional, and social health. We use social media to showcase these opportunities, inspire students to get outside, and build a community around shared outdoor experiences. About the Department of Parks, Recreation, and Tourism: The Department of Parks, Recreation, and Tourism at the University of Utah prepares students to lead in outdoor recreation, tourism, sport, and community-based recreation fields. Located in the College of Health, the department combines classroom learning with hands-on experiences in Utah’s unparalleled natural landscapes. Students gain skills in leadership, sustainability, program management, and public land policy while building strong professional networks. Faculty are leaders in research and practice, connecting students to cutting-edge ideas and career opportunities. With its unique setting and engaged community, the department offers an exceptional place to learn, explore, and make an impact.
Responsibilities
Content Strategy & Growth Develop and implement a strategy to increase Instagram followers, reach, and engagement. Apply Instagram best practices including consistent posting, use of relevant hashtags, tagging partners, and active audience engagement. Incorporate U-EXPLORE’s brand voice: adventurous, inclusive, and educational. Posting & Scheduling Feed Posts (Photos/Carousels): 2–3 per week, featuring high-quality images from SmugMug with engaging captions tied to program themes (adventure, leadership, public lands, student experience). Stories: 3–5 per week, with a focus on timely updates, behind-the-scenes glimpses, interactive polls or Q&As, and user-generated content (resharing tagged student posts). Reels: 1–2 per week, built from short video clips in SmugMug, highlighting outdoor recreation skills, course trips, and dynamic student moments. Maintain a monthly content calendar to balance themes and ensure consistent coverage. Asset Management: Curate and edit content directly from SmugMug, using both photos and short videos provided through the U- EXPLORE Photo Program. Format visuals to meet Instagram’s standards: vertical orientation for reels/stories, high-resolution square or portrait crops for posts. Select content that emphasizes diversity of students, landscapes, and activities. Engagement & Community Building Respond to comments and direct messages promptly and professionally. Tag and engage with University of Utah accounts, outdoor industry partners, and student organizations. Track Instagram analytics (reach, impressions, engagement rate) and prepare a monthly report to guide growth strategy.