Social Media Manager

Our Mission in Action

Trees play a vital role in solving some of the most pressing issues facing our communities, our society, and our world today. For 150 years, American Forests has stood boldly at the forefront of the conservation movement, working collaboratively and innovatively to ensure that all people have access to the benefits of trees. As we look ahead to the next 150, continued collective action will be essential to securing a healthy, climate-resilient future for all. To support this work, we are looking for a Social Media Manager to join our Communications team.

Who You Are:

The ideal candidate blends strong storytelling ability with analytical thinking and understands how organic and paid social strategies work together to drive awareness, engagement, and conversion. You are high-energy, enthusiastic, and visionary. You have good instincts and strategic awareness.

You think-outside-the-box and are willing to try new approaches and take risks – i.e., you know how to cut through the noise and grab people’s attention. You are efficient and effective, capable of meeting deadlines and navigating a dynamic, fast-moving workplace. You make sure the job gets done and done well.

You are excited about evangelizing on behalf of American Forests – bringing more visibility to our efforts to strengthen landscapes and communities.

What You’ll Do

As a part of the team, you are responsible for content strategy, daily publishing, paid and organic performance optimization, event coverage, and cross-functional collaboration with internal departments and external stakeholders. Major responsibilities include:

Organic Social Strategy & Daily Execution

• Manage and execute daily publishing across platforms, including Facebook & Instagram, TikTok, X, LinkedIn, YouTube, and emerging channels.
• Develop and maintain monthly content calendars aligned with organizational priorities, campaigns, and fundraising goals.
• Write compelling, platform-specific copy that reflects brand voice and mission.
• Partner with design and video teams to produce high-performing visual content
• Optimize content using best practices for reach, engagement, and algorithm performance.

Paid Social Media Management

• Support development and execution of paid social campaigns across relevant platforms
• Collaborate with internal teams and/or external agencies to develop targeting strategies, audience segmentation, and A/B testing plans.
• Monitor ad performance, budgets, and KPIs to ensure strong ROI and cost efficiency.
• Analyze paid campaign data and provide actionable recommendations for optimization.
• Align paid social efforts with fundraising, advocacy, and awareness objectives.

Event & Campaign Support

• Provide real-time social media coverage for events, announcements, and key organizational moments.
• Develop integrated social rollouts for major campaigns, including teaser, launch, and follow-up phases.
• Coordinate messaging across departments to ensure consistency and amplification.

Cross-Department & Agency Collaboration

• Partner with Development, Programs, Policy, Executive Leadership, and Communications teams to translate priorities into compelling social content
• Work closely with outside agencies, creative vendors, influencers, and paid media partners.
• Maintain brand consistency and messaging standards across all platforms.

Community Management

• Monitor comments, direct messages, and brand mentions daily.
• Engage with followers to foster a dynamic and mission-aligned online community.
• Escalate sensitive issues and manage reputation appropriately.

Analytics & Reporting

• Track and analyze performance metrics across organic and paid channels.
• Develop monthly performance reports with insights and strategic recommendations.
• Use data to refine content mix, posting cadence, audience targeting, and paid investments.
• Stay informed on emerging platform trends, tools, and algorithm updates.

What We’re Looking For

We don’t expect you to check every single box. If this role excites you, we want to hear from you! We’re interested in your ability to learn, collaborate, and bring fresh perspectives.

• 3–5 years of professional social media management experience
• Proven experience managing daily posting across multiple social platforms
• Hands-on experience with Meta Business Suite, Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and platform analytics
• Experience collaborating with multiple departments and external agencies
• Strong copywriting and storytelling skills
• Experience with social scheduling tools (e.g., Sprout Social, Hootsuite, Later)
• Demonstrated ability to manage paid budgets and optimize campaigns
• Highly organized with strong project management skills
• Ability to balance strategic thinking with tactical execution
• Experience in nonprofit, environmental, advocacy, or mission-driven organizations
• Basic video editing skills (CapCut, Adobe Premiere, Canva, etc.)
• Experience managing influencer partnerships or ambassador programs
• Familiarity with CRM integration and conversion tracking

• Reporting and Supervision

The Socia Media Manager reports to the Director of Digital Strategy & Brand. This position will work closely with multiple departments across the organization, including Operations and Programs. This position does not have any direct reports at this time.

Working Conditions

This is a remote position based in the United States. Occasional travel throughout the U.S. and to American Forests’ headquarters in Washington D.C.

This position requires the ability to remain in a stationary position (sitting or standing) for extended periods and to operate a computer and other office equipment. Reasonable accommodation may be provided to support individuals across the full range of abilities and experiences in performing the essential functions of the job

Compensation & Benefits:

This is a full-time, salaried exempt position. The budgeted salary range is between $75,000 and $95,000.

We offer a comprehensive benefits package focused on health and wellness, work-life balance, and financial security, including medical, dental, and vision coverage; vacation and sick leave; paid holidays; a 401(k) with match; flexible spending accounts; disability, life, and AD&D insurance; parental bonding and bereavement leave; an employee assistance program; a technology stipend; pet benefits; and military leave.:

About Us:

American Forests is a national non-profit organization committed to creating healthy and resilient forests from cities to large forest landscapes, that deliver essential benefits for climate, people, water, and wildlife. We advance our mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building. We envision a world in which the significant environmental, societal, and economic benefits of forests are fully realized and equitably available to all people. Established in 1875, American Forests is the oldest national non-profit conservation organization in the U.S. working to restoring urban forests and forested landscapes for over 150 years.

American Forests is proud to be a diverse, equitable, inclusive, and accessible workplace. These are our shared values. We welcome individuals who bring a variety of backgrounds and experiences to be a part of our team to help make a difference individually and collectively as we work toward achieving our mission. We are committed to fostering an environment that is welcoming and respectful and provides opportunities for advancement and professional growth for every team member.

American Forests is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity, national origin, age, disability, veteran status, or other characteristics protected by law. Reasonable accommodation may be made to provide access to all individuals along the continuum of human ability and experience.

Minority/Female/Disabled/Veteran/LGBTQ+ Encouraged to Apply

In accordance with federal law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, disability, and reprisal or retaliation for prior civil rights activity. (Not all prohibited bases apply to all programs.) Persons with disabilities who require alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact the responsible State or local Agency that administers the program or USDA’s TARGET Center at (202) 720-2600 (voice and TTY) or contact USDA through the Federal Relay Service at (800) 877-8339. Additionally, program information is also available in languages other than English.