Social Media Intern - Ski Content Strategy

PROGRAM SUMMARY At Columbia Sportswear,

we offer:

college students an

opportunity:

to join our team and help solve real business problems during our 10‑week summer internship at our Headquarters in Portland, Oregon. Interns gain hands‑on

experience:

within their assigned department while building partnerships with teams and fellow interns. Location: Portland, OR Duration: 10 weeks Start Date: Monday, June 22nd Application Deadline: Friday, March 13 Pay Rate: $23.00/hour

ABOUT:

THE POSITION The Social Media Intern – Ski Content Strategy will support the development of Columbia’s emerging ski category through social insights, content framework building, and athlete‑driven storytelling. This role works closely with the Social Media team and the Ski Accelerate initiative to help shape the future of our ski presence on organic social channels.

The internship offers exposure to social strategy development, creator/athlete alignment, category research, and the early groundwork required for potentially launching a standalone ski social channel. HOW YOU WILL MAKE A DIFFERENCE • Conduct social landscape research to understand ski culture, audience behavior, trends, and competitors across Instagram and other platforms, identifying specific opportunities for Columbia Sportswear on organic social.

• Support development of a ski‑specific content strategy, including consumer insights, storytelling frameworks, content pillars, and brand guardrails.
• Analyze athlete content and collaborate with the Partnerships team to identify opportunities to strengthen athlete‑driven storytelling and improve process.
• Help define the foundational

requirements:

and strategic considerations for a potential standalone ski social channel.

• Compile category insights and recommendations into presentations or strategic documents that influence future direction.
• Assist with organization of content examples, best‑practice libraries, and cross‑team process documentation.
• Support ongoing evaluation of what authentic ski engagement looks like for the brand, identifying gaps and opportunities.
• Participate in social team meetings to understand how strategy, community management, creative, partnerships, and analytics come together to bring content to life.

YOU ARE • An avid skier who is deeply connected to ski culture and active within ski communities online.

• Curious, insightful, and motivated to understand why certain content resonates with niche audiences.
• Organized and able to synthesize large amounts of information into clear insights or recommendations.
• Comfortable working in a fast‑paced, collaborative environment with multiple cross‑functional partners.
• A strong communicator capable of expressing ideas clearly both verbally and in writing.

YOU HAVE • Minimum cumulative GPA of 2.7 • Coursework or

experience:

related to social media, marketing, communications, digital strategy, or a related field • Deep familiarity with ski culture, trends, and influential voices or communities within the ski space • Ability to analyze social content and draw meaningful insights

about:

audience, tone, and engagement • Strong organization, written communication, and verbal communication

skills:

• Proficiency in Microsoft Office tools (Word, Excel, PowerPoint) • Ability to adapt, problem‑solve, and contribute in a team environment ELIGIBILITY

REQUIREMENTS:

• Current student with one of the following academic standings: Rising Senior, Senior, or Graduate/MBA student • Degree aligned to the internship area (Marketing, Social Media, Digital Strategy, Communications, Journalism, or related fields) • Ability to participate in the full 10‑week internship program • Ability to work onsite at our Portland headquarters for the duration of the internship NON‑LOCAL CANDIDATE INFORMATION Relocation and housing are not provided.

Interns are responsible for arranging and funding their own housing, transportation, and relocation for the duration of the program. #LI-SW1 This job

description:

is not meant to be an all-inclusive list of duties and

responsibilities:

, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal

opportunity:

employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.

https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we’re proud to interns

benefits:

that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Employees must be age 18 and have worked the required amount of hours to qualify. We also offer generous employee discounts. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.

Founded in 1938, Columbia Sportswear Company is a global leader in designing, sourcing, marketing, and distributing outdoor and active lifestyle apparel, footwear, accessories, and equipment. Our four primary brands — Columbia®, Mountain Hardwear®, SOREL® and prAna® — complement each other to address the diverse needs of active consumers and their products have gained an international reputation for their innovation, quality and performance.

Learn more

about:

our family of brands here.