Program Manager, Go-to-Market

Overview

Eight decades ago, we were founded not by business people or investors, but by a community of 23 friends connected by the shared belief that a life outdoors is a life well lived. Together, they formed a co-op around the purpose that guides us to this day – to inspire and enable life outside for everyone.

REI is seeking a Program Manager, Go-To-Market (GTM) to lead the planning and coordination of retail design concepts across our fleet of stores. This role is responsible for driving continuous improvement initiatives, managing change adoption, and ensuring successful implementation of innovative design concept strategies. The Program Manager, GTM partners with Store Design, Store Planning, Visual Merchandising, Procurement, Retail Operations, Construction, and cross-functional teams to deliver programs that enhance customer experience and operational efficiency. This leader models and acts in accordance with REI’s guiding values and mission.

Responsibilities and Qualifications:

This role requires expert knowledge of Program Management practices. This role ensures that new design concepts and process improvements are implemented effectively across the organization, balancing innovation with operational readiness. The Program Manager, GTM is responsible for programs with moderate-high risk, ambiguity, and budget complexity. They are responsible for important team goals where the strategy may not be defined. The ideal candidate applies advanced principles, theories, concepts, and strategic thinking. They use a wide application of strategies, policies, and previous experience to determine a course of action and deliver results independently. They plan and schedule daily tasks to be performed in support of the Go-To-Market program and make choices on work prioritization with minimal assistance.

Key Responsibilities:

• Lead Go-To-Market programs for new retail design concepts, ensuring alignment with strategic objectives and operational feasibility.
• Drive change management strategies to support adoption of new processes, tools, and design standards across Physical Place and Retail Stores.
• Develop and maintain program roadmaps, timelines, and communication plans for concept rollouts.

Partner with cross-functional teams to identify and implement continuous improvement opportunities in store development processes.

• Track pilot programs and prototypes, gather feedback, and refine concepts prior to full-scale implementation.
• Monitor program performance, identify risks, and develop mitigation strategies to ensure successful outcomes.
• Establish KPIs and reporting mechanisms to measure impact and effectiveness of new concepts and process improvements.

Serve as a key liaison between design, construction, and retail operations to ensure seamless execution.

• Manage program budgets, resource allocation, and vendor relationships as needed.
• Responsible for ongoing execution and maintenance of the change management program in support of organizational business objectives.
• Creates and maintains change management project tracking tools and ensures updates/communication with appropriate stakeholders.
• Documents program standards and SOPs to support project execution as well as provide consistent visibility to the Physical Place division and necessary cross-divisional partners.

Requirements:

8+ years of program or project management experience in retail or related field. Proven track record in large-scale rollout and pilot program management. Strong understanding of retail store development processes, including design implementation and construction coordination (preferred). Expertise in change management methodologies and continuous improvement frameworks.

Strong organizational skills with high attention to detail with experience working in a fast-paced environment. Familiarity with risk management and mitigation strategies for complex projects. Commitment to process optimization and adoption of best practices. Ability to identify and implement efficiency improvements in project delivery.

Ability to manage multiple concurrent projects with high ambiguity. Skilled in pilot program execution, feedback integration, and scaling to full fleet. Strong communication skills both written and oral. Excellent stakeholder management and cross-functional collaboration skills. Fosters a strong mutually supportive work environment where people can do their best work.

Proficiency in program management tools (Smartsheet, Microsoft 365) PMP or equivalent certification. Bachelor’s Degree (preferred).

Pay Range

$85,400.00 - $136,700.00 per year