The North Face: Paid Media Coordinator

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious

about:

new ideas, places, and people. So, before we get to the job details, take a minute to learn a little more

about:

us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you. To learn more

about:

our values and our culture, visit The North Face Careers or www.thenorthface.com. The North Face: Paid Media Coordinator The Paid Media Coordinator is a key member of The North Face Paid Media team. This role will support full funnel paid media efforts including brand, performance and retail marketing for both the U.S.

and Canada. The coordinator will work closely with the cross functional team, as well as external agency partners to bring our campaigns to life.

Responsibilities:

include supporting full year media planning, assisting with trafficking, managing and monitoring campaigns, pulling reports within Google Analytics, meeting with media partners, and other projects. This role reports directly into the Senior Manager, Paid Media, and is a hybrid role (3 days/week in our Denver, CO HQ).

Let’s break down that day-in-the-life a bit more.

• Support full funnel paid media campaigns.
• Help manage paid media calendar to ensure all key initiatives and product stories are supported.

Partner closely with media agency on the execution of campaigns including trafficking assets, setting up tracking, targeting plans, etc. Collaborate with cross functional teams including ecomm, brand, retail and creative to develop and execute on digital marketing strategies and campaigns

• Analyze and summarize media performance metrics across all channels to ensure goals and KPI’s are met.
• Evaluate data to identify areas of

opportunity:

Brief in creative needs and work closely with internal creative and project management teams on the development/execution of creative across digital channels, ensuring all deadlines are met Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc

Keep up to date on the media marketplace, including platform updates, marketing trends, media tech, etc. What do you need to succeed? We all have unique

skills:

that we bring to work and celebrate every day. For this role, there are foundation

skills:

you’ll need to succeed and excel. Additionally, while formal

education:

in a related field is great to have, we are most interested in your 0-2 years of

experience:

and professional achievements. The foundation

skills:

you will need in this position are: Understanding of direct response marketing methodologies Understanding of key digital marketing channels including display, SEM, Affiliate and social media. YouTube, CTV, podcast, and OOH a plus.

Experience:

with the key ad platforms: Google Adwords and GDN, The Trade Desk, Bing, etc.

Experience:

working at or with a digital agency and creative teams and utilizing project management tools Detail oriented and very strong organization and project management

skills:

with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time Passion for data driven decision making and creating compelling and personalized digital customer

experience:

s Strong communication

skills:

to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization. Highly driven with a positive, high-energy, team-oriented attitude There are also a few

skills:

that are not required but preferred. Strong excel

skills:

Genuine passion for the outdoors

Experience:

working across US & Canada Google AdWords certified preferred;

Experience:

with SA360 preferred Interest in staying informed

about:

media marketplace, including platform updates, marketing trends, and emerging media technologies. Now WE have a question for YOU. Are you in? Hiring Range: $60,480.00 USD - $75,600.00 USD annually Incentive Potential: This position is eligible for additional

compensation:

awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional

compensation:

eligibility for this position will be provided during the recruiting and interview process.

Benefits:

at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVF

benefits:

.com and by clicking Looking to Join VF? Detailed information on your

benefits:

will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific

compensation:

for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment

opportunity:

for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance

requirements:

, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®.

Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.

VF is an equal employment

opportunity:

employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of

opportunity:

, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility

requirements:

under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.

If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.