Regional Sales Manager

We're looking for a Distribution Partner Manager to play a vital role in our team. The Distribution department is instrumental in shaping Yerba Madre’s territory and channel expansion strategies, route-to-market strategies, distribution partner (DP) management, and sales operations functions across the US and International markets.

As a Distribution Partner Manager (DPM), you will be responsible for harmonizing and implementing Yerba Madre’s commercial strategy and brand standards throughout Yerba Madre’s Distribution Partner Network (DPs). Your role will involve delivering value through strategic business planning, driving market execution, ensuring the successful implementation of Key Accounts programs, and elevating Yerba Madre’s marketing initiatives within the DP. Join us in driving the success and growth of Yerba Madre’s distribution network in the regions assigned.

How You’ll Help:

• Lead the annual Business Planning (BP) process with the DPs to ensure alignment with Yerba Madre’s i priorities and expectations.
• Conduct monthly and quarterly planning reviews to review performance against BP and targets.

Regularly participate in DP sales meetings, perform trainings, and conduct market visits to assess in-store execution and develop action plans against opportunities

• Oversee DP performance, inclusive of sales volume and in store execution (i.e. perfect store, winning vs. competition, volume targets, etc.)
• Analyze market and distributor depletion data to produce insights and support tactics in market
• Manage Point of Sale (POS) materials, coolers, and equipment, including forecasting, ordering, tracking, and delivery of assets to ensure correct deployment of assets in in the trade.
• Manage implementation of shelf incentive programs in independents and work with local DP-managed Key Accounts.

Serve as go-between with Yerba Madre’s Key Account (KA) team and DPs to communicate priorities and implement regional and national KA programs.

• Implement Yerba Madre’s marketing mix within DP, including in-store brand standards and merchandising guidelines (i.e. POS, pricing, etc.).
• Manage Yerba Madre’s Field Sales Manager(s), where applicable.

What You’ll Provide:

5+ years’ experience working within CPG beverage industry Current Driver's License with clean driving record and meet DOT driving standards

Experience within a Direct Store Delivery (DSD) distribution environment:

Ability to analyze and leverage data to drive insights to action Proficient in Microsoft Excel, PowerPoint, and DP reporting systems Ability to influence decision makers and confidently lead business reviews and presentations Ability to teach, coach, and train others on brand standards and salesmanship

How You’ll Be Successful In This Role:

Strategic Business Planning:

• Leading the annual Business Planning process with Distribution Partners (DPs) ensures alignment with Yerba Madre’s priorities and expectations, setting the stage for successful execution.

Performance Monitoring and Action:

• Conducting monthly and quarterly planning reviews to assess performance against Business Plans and targets demonstrates a commitment to accountability and drives proactive responses to opportunities and challenges.

In-Field Excellence:

Regularly participating in DP sales meetings, performing trainings, and conducting market visits showcases an active and hands-on approach to assessing in-store execution and shaping action plans, essential for achieving success.

TRAVEL:

Travel is an integral part of this role and is expected to account for approximately 40% of the work-related activities.

What we offer:

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!

Salary Range

$100,000—$130,000 USD:

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.

Headquartered in Sebastopol and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.

In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.