Digital & Social Media Marketing Coordinator

About Specialized

Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we’re here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We’re a team of barrier-breakers, disrupters, and problem solvers, committed to building a diverse and inclusive workforce where every teammate can thrive as we inspire riders everywhere.

In Specialized Retail, we strive to be a transformative, inclusive, authentic, rider-focused, and collaborative team that creates the best bikes and delivers world-class rider care. We are looking for a driven teammate to join us on this journey.

Job Summary

We are seeking a versatile Digital and Social Media Marketing Coordinator to support the Specialized Retail Marketing team. This hybrid role blends social media management and CRM support to drive community engagement, increase in-store traffic, and deliver world-class rider care. The ideal candidate will be highly collaborative, detail-oriented, and passionate about cycling and digital marketing.

How You’ll Make a Difference

• Social Media Management: Develop and execute a locally authentic, brand-consistent social media strategy for Specialized Retail locations to drive traffic and engagement.
• CRM Program Support: Set up, execute, and optimize CRM campaigns, including email, SMS, and automated flows.
• Content Creation: Create and curate compelling digital content across social media, email, SMS, and web platforms.
• Campaign Execution: Collaborate cross-functionally to launch and manage digital marketing campaigns that align with Specialized Retail objectives.
• Content Calendar Management: Oversee content calendars and ensure timely deployment using platforms like Sprinklr.
• Internal Enablement: Build and maintain a Social Media Excellence Playbook to empower retail shop staff with best practices and social engagement guidelines.
• Measurement & Reporting: Analyze CRM and social media performance; provide actionable insights and recommendations for continual improvement.
• Retail Launch Support: Ensure all new retail locations establish a strong, brand-aligned social media presence from day one.
• Internal Education: Train and support retail teammates on CRM and social media best practices, tools, and platform usage.
• Tool & Asset Management: Manage third-party tools (Canva, Linktree, Eventbrite), organize social credentials, and assist in visual asset creation using Adobe Creative Suite.

What You Need to Win

• 2+ years of experience managing social media and digital marketing programs, preferably across multiple retail locations.
• Experience with CRM platforms like Klaviyo, Sprinklr, and Meta Business Suite.
• Proficiency in creating digital content and messaging for email, social, and web.
• Familiarity with SEO principles and front-end UX best practices.
• Strong analytical skills with experience using Google Analytics and social media reporting tools.
• Excellent project management, communication, and collaboration skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Passion for cycling, community building, and providing exceptional rider care is a plus.

TELL ME MORE

• Competitive health care (Medical PPO or HDHP)*
• Dental*
• Vision*
• Health Savings Account (HSA)
• Short and Long Term Disability
• Company sponsored life insurance
• Optional Term Life Insurance
• Optional Critical Illness insurance
• Optional Critical Accident insurance
• Competitive vacation package*
• 401(k) with match
• 8 Weeks paid parental leave
• Paid company holidays
• Employee discounts on all product
• Deep partner retail discounts
• Fitness & Events Reimbursement
• Employee Assistance Program
• Commuter Benefits *if applicable in state
• *For eligible employees
• Compensation: $70k

At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.

For additional information on benefits and perks, please visit: https://benefits.specialized.com

Here at Specialized we believe that bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world.

We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

See what we are up to on LinkedIn, Instagram, and most importantly, our #DogsofSpecialized.