Group Sales Manager

Summary:

The Group Sales Manager will be responsible for driving revenue growth and expanding group business opportunities by specializing in venues and experiences for outbound group sales packages. This role will focus on key properties, including Brian Head Resort and Brian Head Lodge.

Key Responsibilities:

• Lead Group Sales Strategy: Oversee all aspects of the group sales function to achieve resort goals, including revenue growth and increased visitation.
• Develop and Manage Group Sales Programs: Design and implement programs to attract groups for weddings, exclusive resort access, hotel blocks, bulk ticket and season pass purchases, business partnerships, and large-scale events.
• Promote Resort Offerings: Represent the full spectrum of resort experiences, customizing proposals to showcase hotel amenities, wedding packages, and seasonal activities. Present compelling packages tailored to client needs.
• Client Onboarding and Coordination: Manage initial client interactions, proposals, and contract arrangements. Ensure seamless handoffs to the event coordination team for flawless event execution.
• Exceptional Group Experience: Serve as the primary point of contact for groups, ensuring a streamlined, enjoyable experience through proactive communication and outstanding customer service.
• Collaborate with Resort Leadership: Communicate group needs with key department managers and maintain strong inter-departmental relationships to deliver exceptional service.
• Maximize Opportunities: Identify periods of low visitation or revenue and strategize to attract appropriate group business during those times.
• Database Management: Maintain a comprehensive database of past, current, and potential group clients. Use data to forecast group sales by week, month, and year.
• Sales Tracking & Analysis: Accurately record group sales, analyze performance, and implement creative ways to increase sales and productivity.
• Master Calendar Oversight: Manage a master calendar of all group bookings and events to track and plan for all upcoming activities.
• Conflict Resolution: Address and resolve group-related issues, ensuring satisfaction while protecting the company’s interests.
• Community Engagement: Build industry contacts to stay informed about market opportunities. Actively engage with the local community to strengthen relationships and brand awareness.
• Leadership Assistance: Lead or coordinate with outsourced resources to support day-of-event activities when necessary.

Key Attributes for Success

• Sales-Driven Personality: A go-getter mindset with the ability to create meaningful connections and close deals effectively.
• Strategic Thinking: Strong ability to identify untapped opportunities and position the resort to fill revenue gaps and seasonal visitation holes.
• Extroverted and Outgoing: Thrive in social and professional settings, excelling at building relationships with clients and teammates.
• Cold Market Sales Experience: Proven ability to connect with and convert clients in new and untapped markets.
• Detail-Oriented & Organized: Meticulously manage contracts, proposals, and handoffs while balancing a pipeline of outbound sales opportunities.
• Collaborative Team Player: Work closely with the events coordination team to ensure successful event execution and client satisfaction.

Expected Work Hours:

• Full-Time Year-Round
• Expected 40 hours per week; flexibility in schedule due to salaried status.
• Must be able to work weekends, some holidays, and occasional evenings depending on group needs.

Compensation and Benefits:

• $60-75K annually
• Company contributing health insurance, 401 (k), dental, vision, life, and other insurance benefits available
• Paid time off opportunities
• Free winter and summer season passes to all Resorts in the collective.
• Discounts in food and beverage and retail outlets within the collective. 
• Opportunity for discounts on merchandise and goods through contracts obtained by the company for employee use. 
• Access to like-minded individuals to help encourage a healthy, active lifestyle. 
• Networking and travel opportunities. 

• Proven experience in a sales-driven role, ideally in the hospitality, resort, or events industry.
• Exceptional verbal and written communication and negotiation skills.
• Ability to set and exceed revenue goals and KPIs in a competitive sales environment.
• Strong cold calling and outbound sales experience.
• A deep understanding of events, resort, and hospitality operations is a plus.
• Proficiency with CRM tools and sales software is a bonus.
• Passion for the outdoor industry 

NOTICE:  This job description is not intended to be an exhaustive list of duties, responsibilities, or qualifications associated with the job. This job description may be changed to include new responsibilities and tasks or change existing ones as management deems necessary.