Integrated Media Planner / Buyer
Marriner MarketingJob description
The Integrated Media Planner/Buyer is a highly-motivated, energetic individual who delivers active development, management and delivery of in-market campaigns. They work closely with client and internal teams to ensure campaign performance. They contribute to the agency by developing insights, implications and frameworks that compel teams to deliver the right message to the right person at the right time.
They are an integral member of the integrated marketing team, taking a holistic view of all in-market activities. Responsible for creating and executing an integrated media plan with a focus on traditional and digital media planning and buying to ensure effective and efficient spend of client media dollars. They may function as the media liaison between the client and agency teams.
As an experienced media professional, they are a stellar team player with a proven ability to deliver lead across any and all combinations of media. With a strong desire to grasp cultural and ever-evolving media trends, they are tasked to bring that enthusiasm to every task in support of achieving client success. A strong work ethic, innate sense of curiosity and professional maturity is evident in every deliverable and interaction. Reports to the VP of Media + Performance.
This is a hybrid role that works in our Columbia, MD office Tuesday, Wednesday, and Thursday each week.
Preferred Platform Proficiencies:
- Strata, GaleForce or other media planning/buying platform
- Simmons/Scarborough
- Meta, LinkedIn, Google ad platforms
- GA4
- Performance analytics tools (Funnel.io, Looker Studio, etc)
- Microsoft Office
Responsibilities:
- Media Planning and Buying
- Proactive participation in planning and campaign development in collaboration with cross-functional team
- Strong negotiation skills and accurate management of client budgets and media buys
- Manage all buying responsibilities with direct vendors and supports with paid social as needed
- Take a holistic view of all in-market media activities to fully understand the user journey
- Fluent with all media activations, traditional and digital, in support of campaign objectives
- Function as media lead on assigned accounts managing internal and external team members who support
- Function as client point-of-contact for specific media accounts, liaising with any external partners as needed
- Drive efficiency through strong rate negotiations and value-added programs
- Establish and maintain close relationships with media partners at all levels of the organization
- Stay abreast of media trends, opportunities and target media consumption
- Stay abreast of industry trends in food, beverage and hospitality categories to understand consumer behavior
- Develop and manage all co-op programs and media partner negotiations
- Develop strong rationale for tactical recommendations based on industry benchmarks and historical performance
- QA insertion orders for all traditional media activities with an eye for detail and accuracy
- Hold media partners accountable for delivery and performance
- Push for out-of-the-box ideas with internal team and media partners to set Marriner clients apart
- Performance Reporting
- Continually monitor campaign performance and delivery in support of cyclical performance reporting while maintaining up-to-date and accurate log of changes
- Conduct post-buy analysis and negotiate any variances holding vendors accountable for delivery
- Monitor and analyze vendor reporting pushing for proactive optimizations
- Support with campaign reporting presentations and analysis for all media activity in your care
- Keep a performance mindset providing team with observations, trends and insights on activity in market
- Advise and assist in guiding asset development by delivering performance insights, best practices and relevant industry examples
Job requirements
Required Skills/Experience:
- College graduate (marketing or communications specialty preferred)
- 3-5 years of integrated media planning and direct buying experience
- Experience in managing paid social campaigns
- Programmatic advertising experience preferred
- Travel industry experience a plus
- True passion for marketing and integrated media solutions
- Strong verbal, written and oral presentation skills
- Performance mindset with inherent drive to improve results
- Organized and diligent, excels in managing deadlines across multiple projects
- True team player, committed to every undertaking and willing to put maximum effort behind the greater work for the client, team and agency at large
- Self-directed learning and professional development in evolving media landscape, especially within travel space
Education and Training:
- Bachelor’s Degree in Marketing/Communications. 3-5 years of media planning/buying experience.
- Agency media experience preferred.
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