Trade Marketing Specialist

ABOUT US

Our philosophy at The Travel Corporation (TTC) is simple, we create enriching experiences for travellers by combining an unbeatable mix of exceptional service and quality at great value.  As a global business with over 100 years of experience in the travel industry, our ethos of being ‘Driven by Service’, ensures we keep our values of passion, people and purpose at the heart of everything we do - designing and running immersive, innovative and responsible travel experiences for our guests across 70 countries. Join us in creating life-changing moments for every guest across our award-winning brands and experience the TTC difference. 

OUR VALUES

• Driven by service

• An inherent passion for travel

• Commitment to our customers and to our people

• Commitment to social responsibility and our 5-year sustainability strategy

POSITION SUMMARY

The Trade Marketing Specialist is responsible for supporting the execution of TTC Tour Brands’ trade marketing initiatives, with a focus on delivering compelling content, effective campaigns, and exceptional execution across channels that engage the travel advisor community. This role supports the Trade Marketing Manager and works cross-functionally with Partner Marketing, Sales, and Creative teams to ensure campaigns are timely, on-brand, and aligned to commercial goals.

This individual plays a key role in content development for trade-facing communications—such as email campaigns, advertisements, partner toolkits, sponsored promotions, and press placements. The Trade Marketing Specialist also coordinates logistics and deliverables related to media partnerships, event sponsorships, webinars, and tourism board co-op initiatives.

KEY RESPONSIBILITIES 

Campaign Execution & Coordination

• Support execution of paid, owned, and earned trade marketing campaigns across  email, digital, print, and event channels.
• Coordinate timelines, creative assets, internal reviews, and delivery for media placements, sponsored events, and trade promotions.
• Assist with campaign briefs, calendar planning, and tracking deliverables across multiple brands and markets.

Content Creation & Copywriting

• Write and edit trade-facing content for emails, print and digital ads, webinar invites, promotional blurbs, and partner toolkits.
• Collaborate with the Creative Studio and Marketing teams to deliver copy that reflects brand tone and commercial priorities.
• Support content creation for co-op and tourism board programs, ensuring message alignment with external partners.

Email Marketing & CRM Support

• Assist with the setup and QA of trade emails in Salesforce Marketing Cloud (or equivalent platform).
• Write subjectlines, body copy, CTAs, and headers to drive engagement and conversions.
• Monitor email performance and suggest content or structure enhancements.

Event & Sponsorship Support

• Support the marketing components of trade shows, webinars, and advisor-facing events, including copy, signage, promotional items, and pre/post communications.
• Help activate sponsorships by liaising with media partners and tracking asset delivery and performance.

Performance Monitoring & Reporting

• Track and organize campaign metrics, media placements, and co-op results in collaboration with the Trade Marketing Manager.
• Maintain internal trackers and calendars to ensure deadlines are met and stakeholders are aligned.

ROLE SUCCESS CRITERIA

• Timely and accurate execution of trade campaigns and content deliverables
• Increased engagement on trade emails and promotional content
• Positive feedback from Sales and Partner Marketing on campaign quality
• High-quality copy aligned with brand tone, goals, and advisor needs
• Improved campaign performance through optimized messaging and execution

KEY INDIVIDUAL TRAITS

• Adaptability: Demonstrates the ability to adjust effectively to changing environment, priorities, and challenges. Embraces new ideas and approaches with flexibility.
• Attention to Detail: Carefully revies work to ensure accuracy, quality, and completeness. Adheres to rules and procedures.
• Collaborative: Builds strong relationships and works cross-functionally with a consultative, co-creative approach to influence and align others in a fast-paced environment. 

YOUR EXPERIENCE AND EXPERTISE 

• 2–4 years of experience in marketing, communications, or content development (B2B or travel industry preferred)
• Previous experience supporting trade or partner-facing marketing initiatives
• Strong writing portfolio that includes email, ad, or promotional content
• Experience working with tourism boards or media agencies is a plus
• Strong Writing Skills: Clear, compelling B2B marketing copy with attention to brand voice
• Detail-Oriented: Meticulous in proofreading, content accuracy, and campaign delivery
• Project Coordination: Able to manage multiple timelines, tasks, and stakeholder needs
• Creative Collaboration: Works well with designers and marketers to bring content to life
• Adaptable & Proactive: Comfortable in a fast-paced, multi-brand environment with shifting priorities
• Proficient in Microsoft Office (especially Word, PowerPoint, Excel)
• Experience with email platforms such as Salesforce Marketing Cloud, Mailchimp, etc.
• Familiarity with project management tools (e.g., Monday.com, Trello) is a plus
• Comfortable using basic analytics tools for performance tracking

TRAVEL & OTHER REQUIREMENTS

• Work Location:  Hybrid (office & remote) - details to be agreed with line manager
• Travel:  To be discussed further. Occasional travel for trade events or marketing team meetings (up to 10%)