Strategic Leadership and Regional Planning

• Lead ongoing enhancements of operational and administrative processes, ensuring the systematic and efficient organization, and partnering with reservations managers to ensure effective booking and reservation systems across the PIMS region.

• Develop and implement regional operational strategies that align with company objectives and growth plans, driving long-term business performance and operational excellence.

• Lead cross-functional regional leadership teams to ensure alignment of operations with sales, marketing, product development, and finance, fostering collaboration and shared goals.

• Conduct periodic reviews of all existing products in collaboration with relevant head office departments to maintain relevance and quality.

• Coordinate with Product Services and Strategic Operations divisions to manage product lines and inventory efficiently and profitably.

• Ensure regional offices are properly budgeted and operate within financial targets.

• Conduct ongoing competitive cost analysis of products, monitor trip costings and expenses to ensure profitability and cost-effectiveness.

• Manage and reduce Cost of Goods Sold (COGS) by running trips to budget and identifying ongoing supplier cost savings in collaboration with the Buyer, PIMS.

Supplier and Stakeholder Management

• Collaborate with the Buyer, PIMS to source and negotiate contracts with outsourced suppliers, and provide training to ensure quality standards are met.

• Work directly with staff and suppliers to negotiate all tour-related costs and overhead items, ensuring agreements maximize value.

• Travel within the region to inspect hotels, transportation, and suppliers; provide support, attend trade shows, and stay informed on new industry trends.

• Develop G Adventures’ presence within local tourism boards, associations, and committees, promoting brand awareness and industry engagement in PIMS.

• Ensure all operational areas uphold brand standards and properly represent third-party wholesaler brands as required.

• Support GM to maintain communication with government authorities and office building management to fulfill legal, financial, and lease requirements within the PIMS region (if any).

Team Leadership and Development

• Oversee ongoing training programs for office staff, CEOs, and local operators to build leadership capacity and regional infrastructure that supports rapid growth.

• Foster and promote G Adventures’ company culture among office staff, suppliers, and CEOs, enhancing engagement and alignment with organizational values.

• Drive talent development and succession planning by identifying and nurturing future leaders within the PIMS regional operations team.

• Support travel style training initiatives within the region to ensure consistent customer experience.

Operational Excellence and Quality Control

• Regularly review passenger evaluations to identify trends, pinpoint areas for improvement, and develop initiatives that add value to tours.

• Partner with Indochina operations teams and suppliers to innovate and deliver profitable group and GFIT products for sale via G Adventures and third-party partners.

• Analyze international competitors and regional operators, consistently seeking value innovations and applying improvements across tours.

• Collaborate with the CEO Manager and suppliers to uphold and improve safety and hygiene standards across tours, vehicles, and accommodations.

• Lead change management initiatives to support adoption of new operational processes, technologies, or organizational shifts.

Compliance, Risk, and Incident Management

• Collaborate with external parties to fulfill legal and financial obligations of the local Kenyan business, maintaining up-to-date filings with authorities.

• Take an active role in managing critical incidents and emergencies in the field, coordinating communication and ensuring all relevant parties are kept informed.

• Work with CEO Manager and suppliers to ensure compliance with G Adventures’ Safety Policy and drive continuous improvement of safety and hygiene standards.

• Oversee risk management and compliance frameworks to minimize operational, legal, and reputational risks in the region.

Communication and Content Management

• Work closely with the Innovations team to verify the completeness and accuracy of all trip content, including trip details and marketing copy.

• Monitor and maintain communication channels such as passenger feedback and regional correspondence to ensure timely responses and issue resolution.

• Bachelor’s degree in Business Administration, Tourism Management, Financial Management, Accounting or a related field.

• Minimum of 5 years’ experience in the travel industry, with extensive travel experience in the region.

• Demonstrated experience in new product development, rate negotiation and tour package costing.

• Experience developing and implementing systems and procedures to improve operational efficiency.

• Strong skills in negotiation and cost analysis of tour packages and supplier agreements.

• Proficient in office administration, problem solving and organizational management.

• Ability to manage crises and take responsibility for the safety and well-being of others.

• Ability to train and mentor team members effectively.

• Commitment to delivering high levels of customer satisfaction and maintaining strong stakeholder relationships.

• Excellent communication and interpersonal skills.

• Strong organizational skills with the ability to prioritize competing demands effectively.