Social Media Manager

About Roberts Resorts & Communities:

This company operates nationally and is growing by the day. At Roberts Resorts & Communities, we're on a mission to build community and fulfill dreams. Through our core values of resourcefulness, integrity, passion, and epic customer service, we're dedicated to making a difference in the lives of 30,000 families. If you're passionate about creating meaningful impact, thrive in a culture of integrity, and are committed to delivering exceptional service, we invite you to join us in turning visions into reality and shaping a brighter future together.

Position Summary:

The Social Media Manager will be responsible for leveraging photography, videography, and drone content to create compelling digital campaigns. This role focuses on curating, scheduling, and optimizing content across social platforms to drive engagement, increase brand awareness, and connect effectively with the target audience. Additionally, the Social Media Manager will collaborate with the marketing team to align content strategies with broader marketing initiatives and ensure a cohesive brand presence online.

This position is 100% on-site/in-office

Performance Objectives:

• Utilize photography, videography, and drone footage to create engaging and visually compelling social media content that highlights unique features of various properties and experiences.
• Develop and execute a content calendar across all major platforms, ensuring consistent, high-quality posts that align with brand messaging and marketing initiatives.
• Foster relationships with the online audience by actively engaging with followers, responding to comments and messages, and encouraging user-generated content to enhance brand loyalty and awareness.
• Tailor visual assets for different social media channels such as Instagram, TikTok, YouTube, LinkedIn, and Facebook to maximize engagement.
• Collaborate with the marketing team to develop and implement social media campaigns that drive brand awareness, increase engagement, and promote services or experiences.
• Stay informed about industry trends, platform changes, and emerging content formats to create fresh and engaging content.
• Monitor social media metrics, track engagement, and generate reports to evaluate the effectiveness of campaigns, making data-driven recommendations.
• Work closely with property managers and staff to gather content, coordinate live coverage of events, and ensure authentic representation.
• Uphold brand standards in all social content while monitoring and addressing reviews, guest feedback, and brand mentions.
• Identify and engage with influencers, brand ambassadors, and partnerships to expand reach and enhance social media presence.
• Stay informed about evolving social media best practices and adjust strategies to improve content performance.

Key Competencies:

1. Ability to develop and execute a structured content calendar aligned with brand goals and marketing initiatives.
2. Strong understanding of major platforms, content formats, posting schedules, and audience engagement strategies.
3. Skilled in using photography, videography, and drone footage to craft engaging content tailored for various social platforms.
4. Excellent relationship-building skills to foster online community engagement.
5. Strong writing and communication skills to craft clear and engaging content that aligns with the brand voice.
6. Ability to track and interpret performance metrics to optimize content and campaign strategies.
7. Experience in managing paid and organic social media campaigns and integrating marketing initiatives.
8. Ability to stay current on social media trends, algorithm changes, and emerging content formats.
9. Strong teamwork skills to work effectively with internal teams and on-site staff.
10. Proficiency in handling guest feedback, reviews, and maintaining a positive brand reputation.
11. Experience in identifying and building relationships with influencers and partners.
12. Strong organizational skills to manage multiple content schedules, campaigns, and deadlines.
13. Familiarity with design tools like Canva, Adobe Creative Suite, or CapCut for minor content adjustments.
14. Knowledge of Facebook Ads Manager, boosted posts, and social media ad targeting strategies.

Education & Experience:

• Proficiency in operating professional-grade cameras for photography and videography.
• Experience with drone operation, including knowledge of regulations and best practices for aerial photography.
• Pre- and post-production editing skills using professional software.
• 3-5 years of Social Media Manager experience
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Knowledge of online marketing channels
• Excellent analytical and problem-solving abilities
• Ability to work effectively both independently and as part of a team
• Strong project management and organizational skills
• Bachelor’s degree (BA) or equivalent in marketing or relevant field; or related experience and/or training

Physical Requirements:

• Constantly sit, talk, or hear; Frequently use hands. 
• Manual dexterity for handling paperwork and using office equipment. 
• Clear vision and hearing for reviewing documents and communicating effectively. 
• Capability to lift up to 50 pounds.
• Ability to travel to various property locations 

Benefits:

• Immersive Outdoor Experience: Working for Village Camp Outdoor Resorts provides employees with the unique opportunity to immerse themselves in the outdoor industry, allowing them to cultivate a deep connection with nature while contributing to a brand that values outdoor exploration and adventure.
• Growth Potential: As part of a fast-growing brand in the outdoor industry, employees have access to numerous opportunities for personal and professional growth. Whether it's expanding skills in outdoor activities, leadership development, or career advancement within the company, Village Camp Outdoor Resorts fosters an environment conducive to growth and development.
• Collaborative Environment: Employees at Village Camp Outdoor Resorts are surrounded by like-minded individuals who share a passion for the outdoors. This collaborative environment not only enhances teamwork but also creates a sense of community among hardworking teammates, fostering relationships built on shared experiences and outdoor adventures.
• Meaningful Work: Working for Village Camp Outdoor Resorts allows employees to make a tangible impact in promoting outdoor recreation and environmental stewardship. By facilitating memorable outdoor experiences for guests and promoting conservation efforts, employees find purpose and fulfillment in their work, knowing they're contributing to something greater than themselves.
• Work-Life Balance: Village Camp Outdoor Resorts recognizes the importance of maintaining a healthy work-life balance, especially in an industry centered around outdoor leisure and recreation. Employees enjoy flexible schedules and ample opportunities to engage in outdoor activities, ensuring they can recharge and rejuvenate amidst the natural beauty surrounding them.

In addition:

• Medical, Dental, and Vision Insurance 
• Employer Paid Life Insurance
• Voluntary STD, LTD, Accidental, and Critical Illness
• PTO and 11 Paid Holidays 
• 401k & 401k Matching
• Working in an inclusive community
• Enjoy a complimentary visit to one of our resorts 

Perks:

• Adventure-Focused Travel: Working for Village Camp Outdoor Resorts offers the thrilling perk of traveling to incredible adventure-focused locations like Flagstaff, Moab, Truckee, Park City, and Durango. Employees have the opportunity to explore these diverse and breathtaking destinations, immersing themselves in the natural wonders and outdoor activities each location has to offer.
• Curated Events and Experiences: Employees enjoy access to curated events and experiences that enhance their personal and professional development while fostering a deeper connection to the outdoor industry. From outdoor skills workshops to guided expeditions, Village Camp Outdoor Resorts provides unique opportunities for employees to expand their knowledge and expertise in adventurous settings.
• Industry Discounts: Village Camp Outdoor Resorts values its employees' passion for the outdoors and rewards them with exclusive industry discounts on outdoor gear, equipment rentals, and recreational activities. This perk not only enables employees to pursue their outdoor passions more affordably but also strengthens their connection to the outdoor community.
• Networking Opportunities: Working for Village Camp Outdoor Resorts opens doors to valuable networking opportunities within the outdoor industry. Whether it's connecting with fellow outdoor enthusiasts, industry professionals, or potential collaborators, employees have the chance to build meaningful relationships that can further their careers and personal interests.
• Immersive Cultural Experience: Through travel and participation in curated events, employees of Village Camp Outdoor Resorts are immersed in diverse outdoor cultures and lifestyles. This exposure not only enriches their understanding of different outdoor pursuits but also fosters a sense of appreciation for the natural and cultural diversity found in adventure-focused destinations.

Commitment to Diversity:

Roberts Resorts & Communities stands firm in our commitment to Equal Employment Opportunity. We believe in a workplace free from discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. Diversity is our strength. We foster an inclusive environment where authenticity is valued, and everyone feels a sense of belonging. We empower individuals to reach their full potential and contribute their best. Join us in creating a workplace where diversity is celebrated, voices are heard, and excellence thrives.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers@robertsrc.com.